Description
Print advertisement created by Creativeland Asia, India for Cholayil, within the category: Health.
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: Anu Joseph, Sajan Raj Kurup
Art Director: Shirin Johari
Photographer: Prateeksh Mehra
Typographer: Mahadeo Sawant
Other Advertising Agencys: Prakash Mohite
Advertiser's Supervisors: Pradeep V S, Nivas Salian
Account Supervisors: Hiral Vasani, Parineeta Gopal
I looks awesome, reads bad.
really amazing typography exploration.. but that's all there is here.
Bad...you know i dont understand the point of creating exceptionally innovative ads when it fails to communicate the message to the audience. This ad definitely takes the credit for the design ability, but when it comes to communicating the idea to users, IT FAILS BIG TIME!!!
Divya Chadha
oh it is Lion winner !
One of the master piece I would say. This is really class apart. Kudos.
this is cool!
they showed me a picture & i laughed
dignity has never been photographed
my oh my.
art direction is NOT an idea!!!!
This is one of the master piece. A real classy work. Kudos to the entire team.
this is killer... who ever say that ther is no idea in it... a big fO
lol I bet they have thought they are brave and innovative :D no idea, no read, not new. That said, I "f*ck off".
This is really cool. The execution is super cool and mind blowing. Appreciate the good work.
Stop bitching, It's a cannes winner and the people who've done it have only proven their creative capability again. Just take a look at all the good work they've done. Frooti, LMN. Appy fizz..
so we should give them a Lion for EVERYTHING they do? is that what you're saying?
Awwww did you expect that an award show (for such a subjective profession) is an unquestionable God for everyone working in the industry? Have you really thought that? How cute is that! Come here for a hug, sweetheart!
If it aint the God or atleast a demi God for you my dear fiend, then you are just another atheist who at the end of it all will have to turn to God. Till then you can go about hugging and kissing people. and by the way Cannes - an award show???
You are right, I am just another atheist who has his own standards and racional judgements... although I listen when someone argues. (I listen to real arguments, not to "but it has won in Cannes" or to "they used to come up with great stuff!")
And yes, I will turn to God when dementia comes for me, and trust me, I will praise & repeat the jury's opinion so nobody will recognise I've turned into a plant. However, it still won't be true respect, just my pathetic pride, rooted in pathetic human nature.
Till then and then AGAIN, I will kiss and huge you, cause I won't remember you. Because of my dementia and because you are such an average follower of the famous.
By the way, yep, I would call a weaklong festival with huge budget, Opening and Closing Gala, Award Ceremonies, beach soccer cup, own Store with branded goods etc. a Show (it's professional, it's spectacular, it's showbusiness - I don't mind that, must have been a great experience for the participants).
Dude you just got your arse Pwned!
Man, I didn't know the agency had employment opportunities for people to praise their own work online. Great, where do I apply?
nice art direction, good
Ahmed Bahaa
http://behance.net/bahaa
fanatablesssssssssssssssssssssss nice to see all nature items added inthat soap if it release first i will buy it it is looking like that
Nice execution....
gvms
@ The ones who didn't get it. Read the line. 2 sets of machinery= Hands , 5 apparatus each= fingers .
This is class. And no, I'm not paid to say this :P
Fabulous Art
Series is so successful specifically because there are very few people lacking the requisite natural curiosity to be drawn in for a closer look to read/decode/decipher.
That's it.
WHY IS IT HERE THAT EVER APPRECIATING COMMENT IS MADE BY ONLY GUEST USERS (EXCEPT THIS ONE)?
IS IT THE SAME PERSON CONSTANTLY TRYING TO CONVINCE US?
ANYWAYS, HONESTLY SPEAKING, JUST GOOD ART DIRECTION DOES NOT MAKE A GOOD AD.
3/ 1O
extreeeemly bad
great work...deserves appreciation
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