Black Jesus

Agency Network: 
Published/Aired: 
May 2008
Chocolate Addict:  Black Jesus
Chocolate Addict Print Ad -  Black Jesus

Description

Print advertisement created by ACLC, Canada for Chocolate Addict, within the category: Confectionery, Snacks.

Caption

Pure Chocolate.
chocolateaddict.ca

Advertising Agency: ACLC, Toronto, Canada
Creative Director: Tony Miller
Art Directors / Copywriters: Natasha Romanelli, Ann Aberin
Photographer: Matt Barnes
Account Supervisor: Anne Cayer
Print Production: Darcy Paniccia
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Highest Rated

Guest's picture

http://www.youtube.com/watch?v=jc2FCJ7zWEQ

This is what i call trash from Chocolate Koons.I have a nice boot to put up his as.That is why mikie jackson wants to look white.Differnt color of hair for white babies are wonderful not just black.The trash guy and the followers on you tube had to eat to much chocolate.They just all ugly as monkeys.Now i know why monkeys wipe there butt with there hands.This really shows the FEAR for some stupied so called black preachers that are wanna bees.As a white guy i really love it.

Guest
Bundy Agency's picture

no you didnt

Bundy Agency
Activity Score 597
Art Director
Guest commenter's picture

Oh sweet Jesus Christ...

Guest commenter
Roger Daly's picture

Hooray! A sense of humour!

Roger Daly
Activity Score 355
Efraindinho Gaucho's picture

THIS IS ONE OF THE MOSTSTUPID ADS I EVER SEE

Efraindinho Gaucho
sneakyhands's picture

i normally like black jesus, but not when he's selling chocolate just because it matches his complexion.

sneakyhands
Activity Score 1843
Copywriter
Roger Daly's picture

Love it... for all the right reasons.

Roger Daly
Activity Score 355
Sazarret's picture

Totally hate it... for all the right reasons.

Sazarret
Activity Score 130
McCann Erickson Bolivia
stitchy's picture

so its that black ppl loves chocolate

or

chocolate will make u black!!!

or

if u eat 2 much chocolate u will get black kids

thats SOOOOOOOO RACIST!!!

n 4 white ppl ull put "drink milk"!!!!

and above all, the visual s no way near design, its a photo with weak typography in the bottom end!!!

stitchy
Activity Score 769
creative design
Tina Dev's picture

inat

cho chweet.The chocos a' as heavenly.

Tina Dev
Activity Score 60
AA Associates |

inat

pixelbomb1's picture

niggah please. barack jr.

pixelbomb1
Activity Score 2377
Other |

Sincerely,
Arnold Santillan
714-206-2459

Crisp One's picture

.

Crisp One
Activity Score 1989
Other at New York
Guest commenter's picture

I'm a passerby and just cant understand why this always happens? This isn't even criticism? "niggah please. barack jr."....it's a MINDLESS comment. You should talk about the the conflicts of the ad and how it's message could be conveyed more clearly, not attach unnecessary slurs whenever you see an opportunity. Grow up.

Guest commenter
Crisp One's picture

.

.

Crisp One
Activity Score 1989
Other at New York
pixelbomb1's picture
pixelbomb1
Activity Score 2377
Other |

Sincerely,
Arnold Santillan
714-206-2459

roman-schwienbacher.com's picture

mama mia...

roman-schwienba...
Activity Score 1013
Photographer
Roger Daly's picture

Oh have some chocolate. You'll all feel better.

Roger Daly
Activity Score 355
Guest commenter's picture

racist

Guest commenter
Guest commenter's picture

How can a client do this kind of ad ? How can a agency do this to his client ?

Guest commenter
Guest commenter's picture

as a black man I love it.

I can see the fear that came out of the guy who wrote

"If you eat chocolate you'll have black kids!"

I wish it did, they'de be better looking. LOL

Guest commenter
stitchy's picture

m black 2 you DUMB!!!

stitchy
Activity Score 769
creative design
Rookieoftheyear's picture

In the theme of racism that is present throughout this ad and thread, behold some black guys trying to spell words and type coherent sentences. Keep trying guys, I'm sure you'll catch up some day.

Rookieoftheyear
Activity Score 38
SandMan69's picture

I heard your mother was a retard cunt who fucked a gang of hill billies for a jar of mayonnaise.

From your comment I can only assume that the story is true.

Stupid prick.

"stay low, move fast"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

primo_susto's picture

hahaha AMEN!

primo_susto
Activity Score 438
Graphic Designer
Guest commenter's picture

you're black so you're going to love anything with a black person in it. black people need to learn how to write. ebonics is not a language. do you guys whistle and smack your lips inbetween letters?

Guest commenter
Crisp One's picture

You're white trash so you're going to love anything with Metallica and Kiefer Sutherland in it. White trash people need to learn to "read good". NASCAR is not a sport. Do you guys HAVE to marry and procreate in between family members?

Crisp One
Activity Score 1989
Other at New York
SandMan69's picture

No freaking way you're in advertising. Your narrow view and puckered anus would prevent you from ever having an original thought. Why don't you go read the Bible and jerk of to gun porn. You absolute fool.

"stay low, move fast"

p.s
I bet you also jerk off when you see your mum in her bra.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Guest commenter's picture

you're black so you're going to love anything with a black person in it. black people need to learn how to write. ebonics is not a language. do you guys whistle and smack your lips inbetween letters?

Guest commenter
Crisp One's picture

You're white trash so you're going to love anything with Metallica and Kiefer Sutherland in it. White trash people need to learn to "read good". NASCAR is not a sport. Do you guys HAVE to marry and procreate in between family members?

Crisp One
Activity Score 1989
Other at New York
pixelbomb1's picture

wow.. these are like your momma jokes. easy now people. we are all people in this world for a reason. black,white,yellow, green.

pixelbomb1
Activity Score 2377
Other |

Sincerely,
Arnold Santillan
714-206-2459

Crisp One's picture

don't forget pink

Crisp One
Activity Score 1989
Other at New York
Guest's picture

http://www.youtube.com/watch?v=jc2FCJ7zWEQ

This is what i call trash from Chocolate Koons.I have a nice boot to put up his as.That is why mikie jackson wants to look white.Differnt color of hair for white babies are wonderful not just black.The trash guy and the followers on you tube had to eat to much chocolate.They just all ugly as monkeys.Now i know why monkeys wipe there butt with there hands.This really shows the FEAR for some stupied so called black preachers that are wanna bees.As a white guy i really love it.

Guest
SandMan69's picture

As a white guy who clearly thinks he's the smartest. You can't even type coherently. Bravo.

Your eagerness to show how good you are has put you at the bottom of the intellectual pile.

Under the Blacks Yellows Reds Browns and everyone else.

I wish I could hi-five you.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Guest commenter's picture

stupid...

Guest commenter
dthlb72's picture

A big insult!

dthlb72
Activity Score 541
Art Director, ADK Malaysia
dew drops's picture

black Jesus is lovely, but how does that supports the sale of choclate

ok so ppl with brown skin loves choclate and what about the ppl with white skin?

dew drops
Activity Score 90
Copywriter
ivan's picture

Pure = Holy Jesus
Chocolate = Black kid

That's how I interpret the ad.

ivan
Creative Director at Ads of the World
STRTLRS's picture

I got it right away, but thanks for enlightening the folks in here.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

dico's picture

BAD!
BAD!
Really BAD!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

c.o.p.y's picture

It just doesnt make me wanna eat chocolate...

c.o.p.y
Guest's picture

Black is chocolate. Hmmmmm... i desperately hope you guys are black and that this is your first ad??!!
I wonder if all the creatives who send their work to Ivan would do upload every shit they can think of if all the viewers could see a picture from them...

Guest
oki doki's picture

Weak idea weak concept, and above offensive!
Ivan, I recommend to open a new topic 'worst advertising of the year', students can leart allot from it

oki doki
ivan's picture

Worse or best is so relative, just check the comments above. Ppl either love it or hate it. There is no absolute in this profession.

ivan
Creative Director at Ads of the World
Roger Daly's picture

What's more, I've noticed the great ad ideas polarise people.
Cadbury "Gorilla" 08 Cannes GP...
Kadu Surfwear "Shark" 94 Cannes GP...
Keep talking, people.

Roger Daly
Activity Score 355
sneakyhands's picture

is it really great if none of these excited people buy the chocolate?

sneakyhands
Activity Score 1843
Copywriter
SandMan69's picture

Ha ha. They'll need it after getting all worked up in their little cubicles.

"stay low, move fast"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

elgrecones's picture

Ráá

elgrecones
Activity Score 319
Creative Director at Designer/Creative Director/CEO Marketing
Raph's picture

But you know, the real person called jesus was more like that, he wasn't like the XIV century white face - right?
He was (if ever existed...) more brown - much like Obama. (lol)

This ad is much more "The Real Jesus - like the Real Chocolate! - Eat the Original!"

Raph
frozzzt's picture

I liked that "The Real Jesus - like the Real Chocolate! - Eat the Original!"

hauhauahuahuahau!! This ad is so bad - that is funny!

frozzzt
Activity Score 54
Graphic Designer |

What if ...

Roger Daly's picture

Spot on, Raph.

Roger Daly
Activity Score 355
Guest commenter's picture

WTF???????????????

Guest commenter
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