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Fish

Campaign
Agency Network: 
Published/Aired: 
May 2009
Chlormint:  Fish

Description

Print advertisement created by McCann, India for Chlormint, within the category: Confectionery, Snacks.

Advertising Agency: McCann Erickson Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: Ryan Menezes
Art Director: Milind Palav
Copywriter: Ketan Deshpande
Photographer: Sanjeev Angne
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Highest Rated

Guest's picture

This really sucks!!!! it´s lame, and stupid. Product bennefit is nowhere to be found. And it seems all good comments are written by the lazy people who made this.

Guest
sush's picture

hmm

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

great one!!!

Guest
Guest's picture

...but it doesn't really ELIMINATE bad breath, just camouflages it?? The message is lost.

Guest
Guest's picture

why is d comando texture used everywhere???

Guest
everartz's picture

i think this is the worst of the three...

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

I like this one the best actually.
--
www.brandonknowlden.com

Guest
kai539's picture

sort of boring

kai539
Activity Score 244
Nanyang Academy of Fine Arts
sirvan's picture

I'm having a hard time with these. I agree w/ the above comment about "camouflaging" instead of "eliminating". Also, these have NEGATIVE taste appeal, which is kindof important in this category. ...Methinks this was probably a book piece first, and then (maybe) sold to a real client.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Blair Semenoff's picture

Ya I agree the message seems to be lost with the camouflage.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
samwanzer28's picture

Well if you can't entirely eliminate it then hide it, maybe that's their point but then again there should be another alternative.... just my 2c. ^^

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

I know what you're all saying but I'm coming around to thinking camouflage is right. You still ate the garlic or smoked the cigar but the mint has hidden the evidence.

Guest
Guest's picture

still not getting it .... sorry, someone help me please !

Guest
Guest's picture

In simple words... Chloromint, FIGHTS with bad breath

Guest
Guest's picture

bad concept n bad aer direction

Guest
Guest's picture

it looks like two separate ideas randomly placed together

Guest
Guest's picture

Camouflage...or eradicate completely ??
Message lost.

Guest
Guest's picture

No ! To far stretched. It did'nt hooked my attention really . Atul

Guest
Guest's picture

This really sucks!!!! it´s lame, and stupid. Product bennefit is nowhere to be found. And it seems all good comments are written by the lazy people who made this.

Guest
Guest's picture

This reply is expected from some client servicing guy....m i right mr....its nice

Guest
Guest's picture

No! I am not crazy for ads. I dont want to find what the creative guies actually want to say. I mean I dont want to take all that efforts.
If I open the magazine or newspaper & some ad grabs my attention very easily without racking my brain, that is a great work.( Thats what is the TA's mind set) Rest is creative mastubation in the name of creativity.
& this campaign has bad concept & bad execution.So guies wake up. please. - atul

Guest
Whatsamatta U's picture

Pompous, is all i can say abt this!! they r assuming a layman will get this!! the TA is the masses in india n nobody is goin to bother to understand it where the average time given to an ad is less than 7 seconds!! makes for a bad campaign all arnd! none of the ads clear

Whatsamatta U
Activity Score 34
Copywriter |

zero bata sanata

Guest's picture

Why confusion?
Chloromint FIGHTS with bad breath..

Guest
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