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Bag

Campaign
Agency Network: 
Published/Aired: 
December 2011
Chipsfrisch:  Bag

Description

Print advertisement created by TBWA, Germany for Chipsfrisch, within the category: Confectionery, Snacks.

Advertising Agency: TBWA, Düsseldorf, Germany
Executive Creative Director: Jörg Herzog
Creative Director: Monika Schmitz
Art Director: Tanja Mitsios
Copywriter: Christopher Streffing
Photographer: Mert Dürümoglu
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morse's picture

Very Coke Light, but still good.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jhicken's picture

Poor craftsmanship aside, I think the concept would have been better suited for light weight luggage. I don't see the connection between the chips and the bags in this series. A floating lunchbox would have been better.

jhicken
Activity Score 52
Art Director at Saatchi NYC
jponino's picture

not good... could expect more from publicis, even the execution isn't very good, is it really them or a student work?

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
john ler's picture

Go on expecting more from Publicis, this set comes from TBWA...

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
jponino's picture

lmao ! iwas distracted few secondes when i was writing the post, and... this is what happened

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Atmosfear's picture

it's more like floating, like a hydrogen balloon.

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
Roger Keynes's picture

lightweight

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

samarin's picture

so... who ate the chips... the guy or his bag?

samarin
Activity Score 26
Copywriter
thedesignaddict's picture

Didn't Pepsi Light do this years ago with a woman and a floating handbag?

thedesignaddict
Activity Score 5403
Art Director at Freelance
MicheleVirgilio's picture

i don't like

MicheleVirgilio
Activity Score 2617
Ramat Ajala's picture

Confused message

Ramat Ajala
Activity Score 800
Hadrons's picture

It's not anti-gravity chips,
beside there's something wrong with his left hand or lack of.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

john ler's picture

Old concept, terrible photo.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
jazzringz's picture

i like Coke Light more.

jazzringz
Activity Score 104
Art Director at TBWA
kleenex's picture

is this a PSD???

kleenex
Activity Score 58793
Web Designer/Developer
marano's picture

Thoughtless ad. Keep walking, lady. Nothing to see here...

marano
Activity Score 348
Graphic Designer
KimKong's picture

I don't get the correlation with the brand. Also - please tell me where I can find this empty, immaculate subway.

KimKong
Activity Score 198
kemiss's picture

The idea is not the most original of all. What happened with creativity and inspiration? I'm not sure I even get the point, they should also put a catchy message to make it all more obvious.

kemiss
Activity Score 3

Hunting for fashionable bags?

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