Agency Network: 
Published/Aired: 
March 2012
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China Environmental Protection Foundation:  Rabbit

Description

Print advertisement created by Ogilvy, Hong Kong for China Environmental Protection Foundation, within the category: Public Interest, NGO.

Caption

Goodbye cruel world.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Chika Tsang
Copywriter: Richard Sorensen
Account: Paul Lam
Photographer: Joe Lam
Retouchers: Janis Ng, Joe Lam
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Highest Rated

joelapompe's picture
joelapompe
Activity Score 4011
moteldemoka's picture

Ballsy.

moteldemoka
Activity Score 63
Spanky's picture

If they were going for a laugh, it worked. Sadly, I don't think that's the case.

Spanky
Activity Score 4781
Other
andylefty's picture

I like it. Will get people talking.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Nomad8's picture

I like the set more than the idea :)

Nomad8
Activity Score 204
JWT India
joelapompe's picture
joelapompe
Activity Score 4011
gboneto's picture

I subscribe Nomad8. Cool set, normal idea

gboneto
Activity Score 15
Copywriter at copywriter in Y&R milano
mr.x's picture

The angle of the top of the bed is really distracting me. And I agree with above, this is kind of humorous. I guess it wasn't intentional.

mr.x
Activity Score 978
Forsbergs Skola
kleenex's picture

These are certainly different.

kleenex
Activity Score 57557
Web Designer/Developer
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