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Chinese Christmas

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Dentsu, China for China Element International Award, within the category: Professional Services.

Caption

Chinese Christmas?
Never lose our culture introspection.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu, Shen Chen
Designers: Shen Chen
Copywriters: Jianyong Zhu Lili Su
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TommyO's picture

Should I be Chinese to get these ads? Because I don't.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

No you don't, stay who you are and listen to your heart.

Stay true Tom

Guest
Guest's picture

no im a chinese, i dont understand either.

Guest
Guest's picture

大老廷!

Guest
Guest's picture

大老廷儿!

Guest
atb2005's picture

I actually get it, and I kinda like it. To understand it, you need to pay attention to the copy, which should read "cultural introspection", not "culture introspection" (bad translation). Graphic design is excellent.

atb2005
Activity Score 13557
AssassinX's picture

Actually the character in the poster is "Monkey King".

AssassinX
Activity Score 1329
Guest's picture

Are the Chinese there losing their "Introspection"?

Guest
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