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Agency Network: 
Published/Aired: 
June 2010
China Element International Award Print Ad -  Chinese Apple

Description

Print advertisement created by Dentsu, China for China Element International Award, within the category: Recreation, Leisure.

Caption

Chinese Apple?
Never lose our culture introspection.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu, Shen Chen
Designers: Shen Chen
Copywriters: Jianyong Zhu Lili Su
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dsklan's picture

its nice grafic design, but i dont understand the message... chinese economy boom is based on stealing ideas?

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

no Dsklan, its not nice...really not. And I cant understand too, worst.

Guest
Guest's picture

its basicaly a messgae to not lose chinese heritage, by combining western ideas/companies, etc, with a famous chinese icon-monkey king

Guest
cryingmouse's picture

here is the right understand

cryingmouse
Activity Score 49
Copywriter at CW
Guest's picture

look like a thief

Guest
Guest's picture

hahaha i see

Guest
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