Agency Network: 
June 2010
China Element International Award:  A
China Element International Award Print Ad -  A


Print advertisement created by Dentsu, Chile for China Element International Award, within the category: Professional Services.


Tolerance doesn’t mean being captive.
Language is the foundation of our nation’s establishment.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Directors: Jianyong Zhu, Yan'gang Wang
Designers: Yan'gang Wang
Copywriters: Jianyong Zhu, Lili Su
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Guest's picture

English is holding Chinese captive? The French would love this...

Guest's picture

I bet if I was a native to Chinese language, I would see all the kanji over the giant A, but being american, all I can see is the A...

ivan's picture

kanji is Japanese. ;)

Activity Score 12
Creative Director at Ads of the World
Guest's picture

^^.. correcting... The origin of Kanji.. comes from Tiongkok (China).. Even until now, we chinese also call it as Kanji in Indonesia. The Japanese found that the language system of Chinese is very usefull, so they use it themself (some others country adapt it).

Billoughsby's picture

I feel that saying something nice about this ad is like supporting the institution of slave labor. So I'd better not.

Activity Score 5154
Art Director |

That's it.

Anonymous Author's picture

Nice art and typography. Re the concept: I exist only through the benevolence of language. In dismantling 'signs' we come to an empirical understanding of how humans synthesize physical stimuli into words and other abstract concepts.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

riyelam's picture

I think its nice concept. We should be mature enough to take english as a international language to communicate between nations.

Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
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