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Children

Published/Aired: 
February 2007
 Children

Description

Caption

After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.

Advertising Agency: Leagas Delaney, Italy
Creative directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia
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fersvax's picture

Smart!!!

fersvax
Activity Score 1239
Art Director |

FER.

Naddeo's picture

small children = danger
small truck = NO danger

This one I like.

Naddeo
Activity Score 71
Art Director
Arato's picture

clever boys.

Arato
Activity Score 84
Creative Director
Arato's picture

or girls!

Arato
Activity Score 84
Creative Director
mrtalented's picture

this one works better

mrtalented
Activity Score 2171
Creative Director
addyhoch10's picture

i can already hear their alvin and the chipmunks-like voices

addyhoch10
Activity Score 2592
Art Director
Rog's picture

...going under your tyres.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

Great reaserach insight in the brief.
A rare beast indeed.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

amit parekh's picture

very nice

amit parekh
Activity Score 283
Art Director
itrots's picture

This one is perfect. The other don't work as well.

itrots
Activity Score 12
Other
Arato's picture

Wouldn't be because a "diminished" truck could be actually a toy truck? So that could not be a danger reference.

Arato
Activity Score 84
Creative Director
drunk dave's picture

Thunk, thunk, thunk. "What was that?"

Nice idea.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
ivan's picture

Hehe!

ivan
Creative Director at Ads of the World
Have Heart's picture

Very smart.

Have Heart
Activity Score 922
Art Director
tiny_wordz's picture

"oh honey, i think it was the smurfs. don't i can never be sure with you moving at 80 miles and hour".
great work!!!

tiny_wordz
Activity Score 325
Copywriter
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