Neurofibromatosis 1 (NF1) is a genetic condition causing tumours to grow on nerve endings in children and young people, it’s symptoms can have a huge physical and psychological impact on those affected. It’s more prevalent than Cystic Fibrosis, Duchenne Muscular Dystrophy, and Huntington’s Disease combined yet is much less known.
‘Hard to say’ aims to change this by using unusual ways in which NF1 is sometimes pronounced to get people talking about the condition.
Print advertisement created by Havas, United Kingdom for Childhood Tumour Trust, within the category: Public Interest, NGO.
Chief Creative Officer: Jon Chapman
Chief Creative Officer: Paul Kinsella
Creative Director: John McPartland
Head Of Copy: Dave Eyre
Senior Designer: Kate Phillips
Designer: Roger Bradley
Senior Artworker: Karen Lane
Junior Art DIrector: Albert Lawrenson