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Agency Network: 
Published/Aired: 
February 2010
Child Safety Seat Coalition:  Baby on Board
Child Safety Seat Coalition Print Ad -  Baby on Board

Description

Print advertisement created by Juniper Park, Canada for Child Safety Seat Coalition, within the category: Public Interest, NGO.

Caption

80% of child seats are installed incorrectly.
Be sure. Child Safety Seat Coalition Toronto

Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Art Director: Jeff Cheung
Copywriter: Andrew Chisholm
Photographer: Todd McClellan (Sugino Studios)
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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3875
maranca82's picture

Think what you will; this is effective.

Brilliantly done.

maranca82
Activity Score 422
Copywriter
dlue's picture

if it's a carbon copy than it's a shame http://www.davidetcheverry.com/

dlue
Activity Score 342

cheers,
dlue

stevel's picture

this ad is an incredible disconnect and subsequently in poor taste and heres why: the art direction, the lighting, the composition, the low angle shot, etc. ALL point to the type of print ad that is about to deliver a joke. so you see all those graphic elements instantaneously and within a fraction of a second prepare yourself for a joke ad.

THEN IT TURNS INTO A DEAD BABY image.

i guarantee you that all non-ad people (i.e. everybody else) who saw this were mortified.

stevel
Activity Score 423
NomadDCLXVI's picture

smart and harsh.
I like it very much.
some people may think that this is too much, but actually it is seriously dangerous and tragic to be perfunctory with thing like baby seat.
you guys rock.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Rabubi's picture

power

Rabubi
Activity Score 560
Copywriter
CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Duckman's picture

ram tam ta dam tam, it's done

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

thedesignaddict's picture

@CrackerJackMedia

Yup, that's exactly the same ad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Brain-Art's picture

Good but should've made it more dramaticle though. Idea good, art direction not good

Brain-Art
Activity Score 1101
Graphic Designer
Dzsoi's picture

Good one.

Dzsoi
Activity Score 8609
Copywriter
Eri M's picture

@CrackerJackMedia

Wow same car and same sign.

Eri M
Activity Score 82
Graphic Designer
alexander_bickov's picture

Well done

alexander_bickov
Activity Score 3279
cmotan's picture

yeah, but weak AD. bad PS.
and...DONE.

cmotan
Activity Score 189
Art Director at banda.bg
Hibon's picture

Done but still a well done idea.

Hibon
Activity Score 3734

Simple ideas are the best !

warreno's picture

Again, direct and powerful. Tell me, those of you complaining about how "done" a given ad is -- how many of you have done anything half as meaningful?

warreno
Activity Score 222
thedesignaddict's picture

@warreno

So it doesn't matter if the work was copied - just that it was done for a good cause?

That's a vacuous argument.

thedesignaddict
Activity Score 5403
Art Director at Freelance
cmotan's picture

I just said that the art direction is weak,
and it's lame photoshopped.
It's a bad copy/paste, in my opinion.

Killer idea, no doubt :)

cmotan
Activity Score 189
Art Director at banda.bg
monsieurange's picture

Cosas nuevas, por favor!

monsieurange
Activity Score 520
Creative Director
20max01's picture

Meaningful indeed, well done.

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
20max01's picture

Meaningful indeed, well done.

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
hilazon's picture

done

hilazon
Activity Score 150
Roger Keynes's picture

Done-diddly.
Australia.
Three years ago.
And yes, that PS is BS.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Mandark's picture

maybe done. but this was the first time i've seen it and it hit me in the back of my head. and i don't even have kids

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

cruzialx's picture

its done.... Though shall not steal...

cruzialx
Activity Score 194
Affinity Express Inc.
mirnster's picture

Does anyone have a link to the Australian ads?

mirnster
Activity Score 2
joelapompe's picture
joelapompe
Activity Score 3875
www jennyluong com's picture

Awesome idea.

www jennyluong com
Activity Score 40
www.jluong.carbonmade.com / bos.ca
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