You

Campaign
Agency Network: 
Published/Aired: 
December 2007
Chicolate:  You

Description

Print advertisement created by Times New Roman, Italy for Chicolate, within the category: Confectionery, Snacks.

Caption

Chicolate. Substitute for love.

Advertising Agency: Times New Roman, Rome, Italy
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Log in to post comments
Garg0yle's picture

So uncouth.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

the Pun-isher's picture

Ooh-kay?

But I MUST admit, you suckered me into your ad.I'M A GUY- Gimme a break ok.
You pass(this time), Mr Copywriter and Art director.

Damnit;-)

the Pun-isher
Activity Score 228
all brand no flakes
melocoton's picture

Oh my! hahaha!! Donutsfilia!!

melocoton
Activity Score 987
Art Director
iwannatalktosamson's picture

I'd fuck that donut.

iwannatalktosamson
Activity Score 679
Jamaica Ad School
SandMan69's picture

I'd fight you for it.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

sloppy4's picture

i guess you gentlemen will be adding your own cream filling.

sloppy4
Activity Score 1476
SandMan69's picture

BOO-YA!

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

STRTLRS's picture

For fuck's sake people, can we keep it PG?

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

jorj's picture

no doubt there is no creative director

jorj
Activity Score 630
Art Director at Senior Art Director
Luis Maram's picture

jaja It's just fun. Scientifically chocolate and Love gives to the brain and body the same sensation. So, in the ad, there is no fuck... there is chocolate. That's the meaning of the copy: Substitute for Love.

Luis Maram
Activity Score 250
Marketing Director |

Luis Maram
http://blog.luismaram.com

simon.gross's picture

Lame-o. Crass gag. Actually, it's not even really a gag. Which means it's just crass.

simon.gross
Activity Score 537
Copywriter at Clemenger BBDO
kurtberengeiger's picture

Excuse me, but what is chicolate? A chocolate substitute?

kurtberengeiger
Activity Score 7307
Copywriter
iRitz's picture

as in "chic".
bold and perhaps too sharp of a concept, but i dig it.

iRitz
Activity Score 45
W Marketing
Advertisement
Featured Content

Latest Collections

Advertisement