Over

Campaign
Agency Network: 
Published/Aired: 
December 2007
Chicolate:  Over

Description

Print advertisement created by Times New Roman, Italy for Chicolate, within the category: Confectionery, Snacks.

Caption

Chicolate. Substitute for love.

Advertising Agency: Times New Roman, Rome, Italy
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
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dadada's picture

what's about?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

everartz's picture

you dont need to ask my dear.. its from italy .. let it pass peacefully!!!

--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

sumsum's picture

lol

sumsum
Activity Score 613
copywriter
Kaifa's picture

Please, Everartz, if you have nothing to say just be quiet.
-------------------------------------------------------------

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Longcopylover's picture

Lost in translation? Or just lost in Italy? Or did I just not get the idea?

Longcopylover
Activity Score 21
Copywriter
esteb's picture

Really nonsense.
Next.

esteb
Activity Score 671
art
ivan's picture

I just posted it because I liked the name of the agency. ;) And, I though I'm missing something that you guys may get. Apparently I was wrong.

ivan
Creative Director at Ads of the World
Arebehn's picture

hahaha Times New Roman

Arebehn
Activity Score 50
Prolam Young & Rubicam
krautland's picture

"Substitute for love."

so fat people got to be that way because nobody loved them.
wow, you suck.

krautland
Activity Score 3212
Art Director at erm... no calls please.
juliangray's picture

Its a good concept. the ad is a disaster. but the concept could go somewhere.

Its refering to the fact that chocolate cause the same signals in the brain than sex (or something like that).

And your reasoning has nothing to do with the claim. I wonder why... There is not a single reference to fat people and, in fact, to a lack of love.

juliangray
Activity Score 987
Art Director
Scubadome's picture

The worst ad of all the time.

Scubadome
Activity Score 62
Rog's picture

Great agency name, though! :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

simon.gross's picture

Crapolate. Substitute for an idea.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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