Description
The Chicago Sun-Times, Chicago's oldest paper, is being transformed and has recently rebranded as "The Hardest Working Paper in America." To signal the reset and compel readers to imagine the city without the paper, they left their most valuable piece of real-estate - the cover itself - blank.
The act is intended to increase digital and overall subscriptions. It is part of a series of efforts the paper will be undertaking as part of their rebranding, and their commitment to elevating the content they provide.
This professional campaign titled 'The Blank Newspaper Cover' was published in United States in April, 2018. It was created for the brand: Chicago Sun Times, by ad agency: Ogilvy. This Print medium campaign is related to the Media industry and contains 2 media assets. It was submitted about 6 years ago.
Credits
Advertising Agency: Ogilvy & Mather, Chicago, USA
Creative Director: Joe Sciarrotta
Art Director: Isaac Pagan
Copywriter: Michael Franklin
