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Willis tower

Campaign
Agency Network: 
Published/Aired: 
August 2009
Chicago Now:  Willis tower

Description

Print advertisement created by Zig, United States for Chicago Now, within the category: Media.

Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi
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rolling.stone's picture

So does someone think, skyscrapers have feelings ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

sloppy4's picture

actually it's nice. if you're from area, you'd feel very strongly against the fact the sears tower is going to be called the willis tower.

sloppy4
Activity Score 1492
Grace Bastien's picture

he he... I can see what they wanted to achieve.... doesn't do it for me but looks like business is up so who am I to criticize?!

Grace Bastien
AmOgodzzz's picture

I really love the body copy. It's got a lot of attitude without being annoying. This one and the next are pretty funny. The previous ad should have been struck from the campaign, IMHO. I don't think it lives up to the other two. Definitely a fresh approach to introducing a new media property and giving it a distinctly Chicago identity.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
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