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Train

Campaign
Agency Network: 
Published/Aired: 
June 2009
Like
14
Views
12472
Chevrolet:  Train

Description

Print advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.

Caption

A designated driver outsmarts Death.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Illustrator: BluMedia
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Highest Rated

Alistair C.'s picture

quite funny.

Alistair C.
Activity Score 692
Copywriter
Guest's picture

the tagline is in english and the ford slogan in spanish because...?

Guest
Guest's picture

Chevrolet. Not Ford.

Guest
lerolero's picture

The Ad is for the designated driver program. A designated driver is a person who abstains from alcohol on a social occasion in order to drive his/her companions home safely. It is intended as a safe alternative to driving under the influence. In order to encourage these arrangements, some proprietors will offer free non-alcoholic drinks to designated drivers.
Chevrolet sponsors this program.

lerolero
Activity Score 65
Copywriter at McCann Erickson Quito
esotericusername's picture

Love the illustration. Does anyone know if they have a website?

esotericusername
Activity Score 313
Art Director
lerolero's picture
lerolero
Activity Score 65
Copywriter at McCann Erickson Quito
Alistair C.'s picture

quite funny.

Alistair C.
Activity Score 692
Copywriter
54NN's picture

!!!!! wow!

54NN
Activity Score 115

54NN

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