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Thoughts

Campaign
Agency Network: 
Published/Aired: 
September 2008
Chevrolet:  Thoughts

Description

Print advertisement created by Ogilvy, India for Chevrolet, within the category: Automotive.

Advertising Agency: OgilvyOne Worldwide, New Delhi, India
Art Director: Dushyant Chopra
Copywriter: Mahim Chaudhuri
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SeanMartin's picture

The car itself is cute as all heck (doncha know), but the ad? Uhm... not so.

SeanMartin
Guest commenter's picture

Its worth nothing that the last thought they have is to get alcohol while driving.

Guest commenter
STRTLRS's picture

Not very exciting. The map looks too perfect and the house icon feels out of place, kinda clip-arty. Weak copy too...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Crisp One's picture

i think they have a term they use for art direction like this, it rhymes with the word "crap"

Crisp One
Activity Score 2005
Other at New York
brain123's picture

That's right, and it is pronounce like that also...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Guest commenter's picture

- -;

Guest commenter
karan karan's picture

nice idea and good excution...

karan karan
Vamos's picture

errr... "Need beer" in a car ad?

Good thing there is no thought in there like "ACK Where did that tree come from" which would have ended the dotted line

Vamos
Guest commenter's picture

the team had run out of thoughts alright, before doing this ad

Guest commenter
Hermoso's picture

I need a beer, then I crash and die.

Hermoso
Activity Score 64
Copywriter at Copywriter
sean_kladek's picture

"A car so uninspiring to drive that you will run out of things to occupy your mind before the tank runs out." That must have been too wordy for the copy. The ad is a great map of the thought behind this ad, however. Late to work, giving a fake excuse, checking out the cute receptionist, skipping creative meetings, grabbing a beer, slapping this together.

sean_kladek
Activity Score 12
Minneapolis College of Art and Design
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