Agency Network: 
April 2009
Chevrolet:  Thief


Print advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.


Satellite vehicle recovery.

Advertising Agency: Mccann Erickson, Quito, Ecuador
Creative Director: Diego Perdomo
Art Director: Juan Manuel Larco
Copywriter: Mario Freire
Photographer: Ramiro Salazar
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reject_subject's picture

Too literal

Activity Score 209
Copywriter at Idea Plus Skopje
Jon-Paul Mountford's picture

And he looks like he's being hunted from a bus, not a satelite.
Battery one makes more sense

Jon-Paul Mountford
Activity Score 890
Photographer |

sebarestless's picture

yep, too literal.

Activity Score 116
theanc's picture
Activity Score 2784
Art Director at Grey Brazil |

Javier Ramírez's picture

Absolutly agree...

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

TRICKY's picture

not this one

"just commenting to gather points i love free drinks"

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

try to cut off the weapons and it might turn good.

Guest's picture

stolen car tracked by satellite, ofcourse..

Muhammad Imran's picture

1st: If the sky is too much dark so the shadow shouldn't be that hard as it shown in the image.
2nd: If the light coming from the left side than why shadows going to the left lol:) direction Completely wrong
3rd: Car is not seems a part of the same visual
4th: Even the sky perspective is also off

I suggest to art director please pay attention whatever you do next time:)

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

jumendoza's picture

es literal pero es bueno ya que cuando la gráfica es en extremo literal al copy, las piezas se vuelven interesantes y la comunicación es doblemente efectiva

Activity Score 40
Copywriter at instituto de artes
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