Advertisement

Son

Campaign
Agency Network: 
Published/Aired: 
March 2012
Chevrolet:  Son

Description

Print advertisement created by McCann, Argentina for Chevrolet, within the category: Automotive.

Caption

Speed can make people suffer. Drive Carefully.

Advertising Agency: McCann Erickson, Argentina
Executive Creative Director: Sebastián Castañeda
Copywriter: Nicolás Centroni
Art Director: Fernando Serra
Agency Producer: Gabriel Castro
Account Manager: Emanuel Abeijón
Photographer: Pedro Quintans
Make-up: Anabel Alvarez
Producer: Martín Lazaro
Log in to post comments
dani_boi's picture

Fantastic. I love it.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

Ramat Ajala's picture

Nothing special. Two mixed things never make a great idea.

Ramat Ajala
Activity Score 800
slowrider's picture
slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

newblake's picture

The concept isn't the same, the mechanic is. I'd agree with the comment lower down that the 'clever' bit in the visual is fighting against the serious message.

A more effective us of 'clever' is to provide the solution as the 'Embrace Life' ad does http://www.youtube.com/watch?v=h-8PBx7isoM

newblake
Activity Score 49
Art Director
andylefty's picture

Nice.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
ideamani's picture

The art could've been a lot better. But I like the idea.

ideamani
Activity Score 182
Copywriter at Rediffusion-Wunderman |

The sudden cessation of stupidity- Advertising.

zebraxas's picture

simple and effective.

zebraxas
Activity Score 88
Copywriter
caiomab's picture
caiomab
Activity Score 2
_tj_'s picture

Nope.

You're trying to tug at heart strings while simultaneously doing a 'clever' joke. Not a good combination, in my opinion.

I mean, should I feel sad or smirk?

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

TheWasteBin's picture

Don't see any joking in this one. It's good and simple.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
kleenex's picture

no no and no....

kleenex
Activity Score 58797
Web Designer/Developer
rakistangel's picture

idea is great but for its campaign, 3 execution why all the same?

rakistangel
Activity Score 77
Art Director
maildebabe's picture

A simple and great idea. I like this. Yes, yes and yes

maildebabe
Activity Score 2
Photographer
clearsky1989's picture

I beg to differ with those who say its not a good ad. This is a Great Ad and it connects.

clearsky1989
Activity Score 429
Copywriter at Grey
pierrelastname's picture

no

pierrelastname
Activity Score 2869
Copywriter
ZeSheep's picture

Good idea.Loved it

ZeSheep
Activity Score 174
Copywriter at Mumbai
rakhal's picture

There is a conflict between visual & copy

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
saya's picture

I agree: its a good idea, totally fantastic!

saya
Activity Score 356
Art Director at Madras Brand Solutions
Manoma's picture

Great ;-)

Manoma
Activity Score 1108
Copywriter
morse's picture

I love it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

73pixels's picture

Simple and effective...

73pixels
Activity Score 163
Art Director at India
gustavoabrilL's picture

muy bueno

gustavoabrilL
Activity Score 871
Art Director at Ogilvy Guatemala
AlvarezArt's picture

Very clean and simple. I really like them.

AlvarezArt
Activity Score 82
Creative Director
Mika HW's picture

Good idear! simple and clearly!

Mika HW
Activity Score 19
Art Director at Freelancer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now