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Agency Network: 
Published/Aired: 
March 2013
Chevrolet:  Smoke
Chevrolet Print Ad -  Smoke

Description

While the whole world waited for the papal elections Chevrolet

Print advertisement created by Morya, Brazil for Chevrolet, within the category: Automotive.

Caption

Don't wait for the smoke.
Do regular maintenance on your vehicle.

Advertising Agency: Morya, Bahia, Brazil
Creative Director: Bruno Cartaxo
Art Director: Gabriel Rocha
Copywriter: Maurício Ramos, Gabriela Martinez
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Highest Rated

Andrej Troha's picture

A bit late, no?
This is much better and on time:
http://www.youtube.com/watch?v=YhoDG6_fQMg

Andrej Troha
Activity Score 613
venom_elite's picture

Chevrolet would never run an ad about vehicle maintenance normally, the fact that they have ditched their brand integrity to shoehorn in this incredibly average topical gag is just lame...

venom_elite
Activity Score 772
Art Director
jackblack's picture

I think Chevy should have heeded their own words. This is horrible. And that's being generous.

jackblack
Activity Score 2363
Art Director
kleenex's picture

The ad is simple which is not bad.

kleenex
Activity Score 58797
Web Designer/Developer
morse's picture

Bad association, but good timing.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Andrej Troha's picture

A bit late, no?
This is much better and on time:
http://www.youtube.com/watch?v=YhoDG6_fQMg

Andrej Troha
Activity Score 613
salil.sharma's picture

i love this one
very creative
i love simplicity
Rocking job guys !

salil.sharma
Activity Score 2548
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

olimurugavel's picture

Sorry to say this.. I was following your comments on posts here...
Its seems like you are here to get some attention... and your comments appreciate every shit!

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

mr.x's picture

Would a food company make an ad with old and dry food with worms in it and say "eat it before it turns bad"?

mr.x
Activity Score 998
Forsbergs Skola
olimurugavel's picture

Not so attractive...
just a smoke! ... so?
a black smoke could have made sense at least!

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

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