Roller

Campaign
Agency Network: 
Published/Aired: 
March 2014
Chevrolet:  Roller

Description

Campaign to reinforce the importance of having the blind spot sensor and how every day accidents could be avoided.

Copywriters: Breno Cotta, Alejandro López, Eduardo Espinoza.

Print advertisement created by McCann, Mexico for Chevrolet, within the category: Automotive.

Caption

The blind spot is no longer blind.

Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cotta
Art Director: Alejandro López
Photographer: Ale Burset
Post Production: Diego Speroni, Murilo Viviurca Marcondes
Additional credits: F16 Producciones
Art Buyers: Nayely Valle, Lando López
Log in or register to post comments

Highest Rated

kcd0226's picture

I agree, it looks good, but it isn't saying what I think they want it to say.

kcd0226
Activity Score 91
Art Director
feysal's picture

it is well executed but question is the blind spot so that the skater can see the car? I feel a luck of connection to the car seeing the skater here it seems the skater can see the car coming from wherever.

feysal
Activity Score 2600
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

kcd0226's picture

I agree, it looks good, but it isn't saying what I think they want it to say.

kcd0226
Activity Score 91
Art Director
talkingisfree's picture

Not really working. Agree with above

talkingisfree
Activity Score 2712
Art Director
bo.fady's picture

weird concept

bo.fady
Activity Score 89
General Manager
Advertisement
Featured Content

Latest Collections

Advertisement