Description
Campaign to reinforce the importance of having the blind spot sensor and how every day accidents could be avoided.
Copywriters: Breno Cotta, Alejandro López, Eduardo Espinoza.
Print advertisement created by McCann, Mexico for Chevrolet, within the category: Automotive.
Caption
The blind spot is no longer blind.
Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cotta
Art Director: Alejandro López
Photographer: Ale Burset
Post Production: Diego Speroni, Murilo Viviurca Marcondes
Additional credits: F16 Producciones
Art Buyers: Nayely Valle, Lando López
Creative Directors: Javi Carro, Breno Cotta
Art Director: Alejandro López
Photographer: Ale Burset
Post Production: Diego Speroni, Murilo Viviurca Marcondes
Additional credits: F16 Producciones
Art Buyers: Nayely Valle, Lando López
Highest Rated
May 19, 2014 - 10:14kcd0226
I agree, it looks good, but it isn't saying what I think they want it to say.
Art Director
May 18, 2014 - 3:16feysal
it is well executed but question is the blind spot so that the skater can see the car? I feel a luck of connection to the car seeing the skater here it seems the skater can see the car coming from wherever.
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |
groovy baby!
May 19, 2014 - 10:14kcd0226
I agree, it looks good, but it isn't saying what I think they want it to say.
Art Director
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