Agency Network: 
Published/Aired: 
April 2010
Chevrolet:  Fits
Chevrolet Print Ad -  Fits

Description

Print advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Caption

Chevrolet zafira. Fits everybody. Fits everything.

Advertising Agency: McCann Erickson Brazil
Creative Directors: Alexandre Okada, Tales Bahu, Eric Sulzer
Art Director: Paulo Garcia
Copywriter: Fabio Seidl
Illustrator: Bigstudios
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Highest Rated

deep_tracy's picture

Yeah. Or they could have used a real car and not some metal-cardboard thingy. Also, what's with the house windows and door? A house fits in the car? Also, a less all-sweeping headline would have been nice.

deep_tracy
Activity Score 586
Copywriter
tirthomitro's picture

this is fab!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

whatthefudge's picture

Well executed!

whatthefudge
Activity Score 1266
sandhya rao's picture

nice and also wish could be better

sandhya rao
Activity Score 217
india
Blashyrkh's picture

bullshit

Blashyrkh
Activity Score 32892
Art Director
Adaddicted's picture

bullbutter!!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

YunKing's picture

Well done

YunKing
Activity Score 2
Creative Director
iamlucas's picture

would be a nice direct mailer.

Feels a bit forced as a print ad.

iamlucas
Activity Score 4
Copywriter at Ogilvy_Durban
deep_tracy's picture

Yeah. Or they could have used a real car and not some metal-cardboard thingy. Also, what's with the house windows and door? A house fits in the car? Also, a less all-sweeping headline would have been nice.

deep_tracy
Activity Score 586
Copywriter
Singularity's picture

Really nicely done. Strong idea, consumer relevance, and clear, crisp execution.

- Jeff

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

rawaa's picture

copy could have been better

rawaa
Activity Score 35
Copywriter at TBWA/RAAD
Elmārs Ārnieks's picture

dont like it

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

dievill's picture

Pretty nice!!!

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

tytpol's picture

Ossomnes!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

netei's picture

great idea
art direction is average
why? the very essential copy in this case is very small under the car, then, there is the huge logo type on the other side of the ocean :). 3 places to look at to get the whole thing.
yellow lighting???? to give contrast you could have cut the car out of sheet metal or white paper and place it on a simple light grey background or light blue... but not shiny yellow.
more the cut out style is originally... you cut it out and fold it instead of stenciling out. anyway just my opinion
please see the original style at http://www.petercallesen.com/index/A4PAPERCUT_000.htm
"the impossible meeting"
greets.

netei
Activity Score 215
Wadih A3's picture

very good

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
Wadih A3's picture

very good

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
monsieurange's picture

Could be better.

monsieurange
Activity Score 520
Creative Director
sandhya rao's picture

agree with imlucas

sandhya rao
Activity Score 217
india
mikeelrapido's picture

Great ad!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

feddy_boo179's picture

good idea but not so good execution!!! My copy for this is "all in 1" - simple but rather effective!!!

feddy_boo179
Activity Score 71
DarkSide's picture

There is no concept here. the only nice thing here is the stolen art.
Lame excuse to use someone else's talent without giving credit.

DarkSide
Activity Score 1064
Other
michelangelo's picture

very well done...

michelangelo
Activity Score 660
Mary50's picture

Bad AD!!!!Bad!!!OuT

Mary50
Activity Score 3
Banico's picture

STOLEN ART!!!!!!!

Banico
Activity Score 3
Anna15's picture

Definitely Stolen Art!! Poor idea too

Anna15
Activity Score 3
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