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Fat guy

Agency Network: 
Published/Aired: 
August 2010
Chevrolet:  Fat guy
Chevrolet Print Ad -  Fat guy

Description

Print advertisement created by Binder, Brazil for Chevrolet, within the category: Automotive.

Advertising Agency: Binder Visão Estratégica, Brazil
Creative Director / Copywriter: Alexandre Motta
Head of Art / Art Director: Marcus Saulnier
Photography: Pedro Garrido
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Billoughsby's picture

A stretch.

Billoughsby
Activity Score 5154
Art Director |

That's it.

nspad's picture

Nice, I like it. It's unexpected and the message is clear.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
razorsharp creative's picture

Seems a bit too obvious and on the nose.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

atb2005's picture

I think only Brazil could do something like this.. We've seen many ads out of Brazil featuring beautiful women. But what if some Chevy owners look like that guy?

atb2005
Activity Score 13557
Guest's picture

this is a ox you never sold that.

Guest
jackmancer2017's picture

It's a bit too obvious yeah and the link to cars is a bit to vague right now.

jackmancer2017
TommyO's picture

Cute.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

X-tremly cute

Guest
Guest's picture

good idea
wrong way of showing it...

Guest
Guest's picture

I'm fat, ugly and hypersensitive and this ad makes me wanna ruin some random Chevy's, right now!

Guest
edv1n's picture

Volkswagen has a few better ones with the same proposition, like this:
http://adsoftheworld.com/media/print/volkswagen_commercial_vehicles_do...

Clean, elegant, and crystal clear.

edv1n
Activity Score 7
Copywriter |

---
edv!n

Guest's picture

really? that's incredibly bad ad.

Guest
paumarques's picture

molt bon us del mitjà! si senyor!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

idea of using someone ugly in a photo shoot has been done for PS2 before. the same idea.

Guest
elyoshiro's picture

Ok

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

davitma's picture

might be the stupidest idea ever done

davitma
Activity Score 32
CommandZ's picture

A cheeky and fun way to serve the idea but overall, fail.

CommandZ
Activity Score 2511
Creative Director
silvi's picture

This is funny!

silvi
Activity Score 4172
Copywriter
spacemanghandi's picture

funny, surprising but not relevant to product. sorry

spacemanghandi
Activity Score 156
Dzsoi's picture

Disconnection is an issue for sure.
I am wondering does it really pay off to put ads in macho magazines about Chevrolet parts? I mean your targets are Chevrolet owners and you are shooting on every men, even those who has no car. Shouldn't you narrow the aiming? Like posters in car services or parking lots or even printed ads in car magazines whatever.

Dzsoi
Activity Score 8611
Copywriter
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