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Endless Possibilities, 2

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

Chevrolet Spin is a huge success in Brazil. But after so many years inside the market, people got used to what the product delivers: more space. This created a new challenge for us: to sell the same feature, in a whole different way. We transformed some of pop culture’s icons into something never expected by adding a seventh element: a little twist to very known six-group of movies and television shows.

Print advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Caption

Ross
Chandler
Rachel
Phoebe
Joe
&Monica
&Charlie

Spin seven seats. More People, more fun.

Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Eric Sulzer, Fernando Penteado
Art Director: Leonardo Arcoverde
Copywriter: Augusto Meira
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