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panasit's picture

So a girl can love one girl and fantasize about another? Oh, I almost forgot, the word "love" has lesser meaning in gay relationship, right?

Awful. Is this really Ogilvy?

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

ivan's picture

What are you talking about??

ivan
Creative Director at Ads of the World
panasit's picture

In hindsight may be I was too harsh. I understand they were trying to promote some sort of a relationship gathering where anything can happen... which translates into fun, I guess.

To clarify my rant earlier, I just don't like the idea of supporting a stereotype that gay people like to sleep around with multiple partners and can't be in a committed relationship... or love someone seriously. If Cheryl "loves" Mary and yet still fantasize about Julie, that's not really a good image for gay people.

I usually don't like to put much emphasis on word choices, but for this case I think "Cheryl likes Mary" would have been better.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

ivan's picture

Thanks for clarifying it. I don't think that was the intention, but I can see it can be misinterpreted that way.

ivan
Creative Director at Ads of the World
jobo's picture

I like this. visually interesting and nice-enough idea.

jobo
Activity Score 99
Argentina
nice gaijin's picture

panasit, I had the same thought when I first saw these, but I figured I was just being too sensitive. This and the "Ben and David and Piet" ad seem to be supporting the stereotype that gay people are polyamorous or less capable of fidelity. Other than that I like the concept and execution. Very "high school notebook doodles." The first one does a better job than these two, however.

nice gaijin
Activity Score 815
ultraboon222's picture

I think these ads were supposed to appeal to a certain group of people. They're campy, fun, and shouldn't be taken too seriously. Besides, fantasizing is what everyone does, not just gay people. Don't tell me you guys have never fantasized about anything even when you were in a relationship.

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

morrelhasideas's picture

R.I.P sketch layout

morrelhasideas
Activity Score 42
Copywriter/ Art Director/Illustrator/Photographer/Writer |

www.morrelhasideas.com

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