Sad gas station, 3

Campaign
Agency Network: 
Published/Aired: 
July 2011
Chery:  Sad gas station, 3

Description

Print advertisement created by Ogilvy, Paraguay for Chery, within the category: Automotive.

Caption

Less visits to the pump

Advertising Agency: Nasta/Ogilvy, Asunción, Paraguay
Creative Director: Horacio Ruidias
Art Director: Iron Lobo
Copywriter: Ernesto Facetti
Illustrator: Edgar Arce
Additional credits: Lulu España, Moni Ríos
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Highest Rated

gioborde's picture

idea is not fresh, this personification, objects changing their original role, objects depressed, objects commiting suicide, and so on. lame in my opinion, but i do like the illustrations.

gioborde
Activity Score 1369
Art Director at LEO BURNETT |

GiBo

CharlieSensei's picture

Made in Paraguay, felicidades!!!

CharlieSensei
Activity Score 6
Prana
gioborde's picture

idea is not fresh, this personification, objects changing their original role, objects depressed, objects commiting suicide, and so on. lame in my opinion, but i do like the illustrations.

gioborde
Activity Score 1369
Art Director at LEO BURNETT |

GiBo

Glut's picture

so bad.

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Hammad S's picture

doesn't seem like a lot of thought was put into this

Hammad S
Activity Score 484
ole_chinamobil's picture

do you think there are lots of money have been paid for it to thinkers?

ole_chinamobil
Activity Score 13
Marketing Manager |

Chery nestle in Belarus - www.chery.by

We're trying to do our best!

ace85le's picture

Cheese anyone?

ace85le
Activity Score 3933
Marketing Manager |

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