Fish

Campaign
Agency Network: 
Published/Aired: 
July 2008
Chery:  Fish

Description

Print advertisement created by Ogilvy, Guatemala for Chery, within the category: Automotive.

Caption

It consumes less. Chery QQ 800cc

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jonathan Bell
Copywriter / Designer: Jonathan Bell
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STRTLRS's picture

A car that runs on animals? Talk about alternatives to oil! I'm so sick of silhouettes...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

alvinpck's picture

You don't need to comment thrice. We got your point.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
Ad_Man's picture

worse... FOUR times! desperate need for attention.

and worst... the 4 comments called my attention more than the ad itself.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

wildbore's picture

poor!

wildbore
Activity Score 749
Creative Director at - - -
Bundy Agency's picture

This was done here in aus for toyota about a year ago,
except there stuff made sense, this doesnt

Bundy Agency
Activity Score 597
Art Director
artbum's picture

lol. its THE DONE POLICE- everybody RUN!

artbum
Activity Score 69
Art Director at ignitehealth.com
NatalieM's picture

Good work referencing those.

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

brain123's picture

Yeah, those are way better...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Frits Harkema's picture

What is inside the fish?

Frits Harkema
Activity Score 709
Antwerpen
tomotzi's picture

a piece of fish-shit ;-)

tomotzi
Activity Score 49
Art Director, Freelancer, / Saarbrücken HdBK
ricklongo's picture

Please, people, this ad is a direct reference to the Toyota ads. It "consumes less", so it has "eaten less stuff".

Not that I think it works (not many non-ad people in Guatemala will remember that campaign), but it helps to think a campaign through before you cry "done".

ricklongo
Activity Score 1232
Van Hu's picture

when i see this pieces, I remenber the ads that i saw of Toyota. the same line, the same concept. Sorry guys, but the reference is clear.

Van Hu
Activity Score 25
Creative
petek's picture

well it might be clear to some ad people ...

petek
Activity Score 1894
Creative Director
tantrik_indian's picture

The concept they are projecting is totally different. I don't understand how you can call 'done'. Just because it looks similar.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

David Wooderson's picture

I'm confused.. is the target market creatives who study award annuals?

David Wooderson
Activity Score 23
Creative Director
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