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Carrot Kid

Campaign
Agency Network: 
Published/Aired: 
May 2016
Chef Boyardee:  Carrot Kid

Description

Print advertisement created by DDB, United States for Chef Boyardee, within the category: Food.

Caption

Behold the mythical veggie-loving kid.
He doesn't exist. That's why there's Chef Boyardee, with a full
serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott
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Highest Rated

Guest's picture

These are adorable adds and ones that moms love to see!

Guest
Anonymous Author's picture

Nice. Last three sentences are all that's required for headline/copy.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Paridhi.'s picture

good campaign...

Paridhi.
Activity Score 122
Indore
jackmancer2017's picture

Oh I thought it was one of those mega cliche campaigns but the copy makes it worthwhile =)

jackmancer2017
Lucylu's picture

Yes, I think this is a good ad - love the tag-line!

Lucylu
Activity Score 109
mikeelrapido's picture

I like this copy..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Hibon's picture

Good work.

Hibon
Activity Score 3734

Simple ideas are the best !

Jai Bahal's picture

well, i think the art design could have been better.

Jai Bahal
Activity Score 21

JAI - Just Another Idiot

silvi's picture

"Obviously Delicious. Secretly Nutritious." i like this phrase.

silvi
Activity Score 4172
Copywriter
atb2005's picture

Great retouching. Tagline is very cute.

atb2005
Activity Score 13557
Guest's picture

love it

Guest
m.guney's picture

good

m.guney
Activity Score 67
Copywriter
wildbore's picture

nice copy. good work!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

Very creative!

Guest
Guest's picture

These are adorable adds and ones that moms love to see!

Guest
Guest's picture

good

Guest
velle's picture

I want some!

velle
Activity Score 1550
Copywriter
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