Description
Print advertisement created by DDB, United States for Chef Boyardee, within the category: Food.
Behold the mythical veggie-loving kid.
He doesn't exist. That's why there's Chef Boyardee, with a full
serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott
Nice. Last three sentences are all that's required for headline/copy.
Write a wise saying and your name will live forever – Anonymous.

Oh I thought it was one of those mega cliche campaigns but the copy makes it worthwhile =)
I like this copy..
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well, i think the art design could have been better.
JAI - Just Another Idiot

love it

Very creative!

These are adorable adds and ones that moms love to see!

good