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Broccoli Boy

Campaign
Agency Network: 
Published/Aired: 
May 2016
Like
31
Views
12588
Chef Boyardee:  Broccoli Boy

Description

Print advertisement created by DDB, United States for Chef Boyardee, within the category: Food.

Caption

Until this happens, keep the secret.
Kids may never love veggies this much. But with Chef Boyardee there is a
full serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott
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Highest Rated

Guest's picture

very very cute
but old concept

Guest
Anonymous Author's picture

Yes. Too much copy though.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

HappyHour's picture

agreed. get rid of the headlines on all these - the body copy is good enough.

HappyHour
Activity Score 2381
Paridhi.'s picture

i find..this ad, better, than d 2.... its more clear( the copy)..

Paridhi.
Activity Score 122
Indore
Guest's picture

very very cute
but old concept

Guest
Guest's picture

Love the tagline! Love the concept!

Guest
Guest's picture

This picture's my favourite.

Middle copy could be fixed up a bit, but I agree with everyone on the awesome tagline.

Guest
Safi27's picture

Me gusta la estética!

Safi27
Activity Score 47
Art Director at Art Dirrector at Saatchi&Saatchi Healthcare, Barcelona, Spain
Guest's picture

Bad photo.

Guest
Guest's picture

what? why? i love it

Guest
Dzsoi's picture

Shouldn't it be "Till then keep the secret"?

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Excelente campaña. En todos los aspectos. La fotografía es perfecta en iluminación, retoque, casting y atrezzo. La gráfica, sencilla y distribuida con criterios de legibilidad y concisión. Pero lo que más impacta es lo bien que se le ha dado la vuelta al concepto y al texto. Un diez.

http://www.illapublicitat.com

Guest
IGLÚ's picture

La foto es muy buena. El texto tal vez se podría resaltar más pero en general buen anuncio publicitario.

IGLÚ
Activity Score 8
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