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For flattering blacks, 1

Campaign
Agency Network: 
Published/Aired: 
May 2009
Cheer Dark:  For flattering blacks, 1

Description

Print advertisement created by Leo Burnett, Canada for Cheer Dark, within the category: House, Garden.

Advertising Agency: Leo Burnett, Toronto, Canada
Photography Studio: Ishi Studios
Creative Directors: Israel Diaz
Art Directors: Anthony Chelvanathan, Israel Diaz
Copywriter: Steve Persico
Photographer: Ishi
Chief Creative Officer: Judy John
Art Buyer: Heather Morton
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Guest's picture

well done! I like it alot

Guest
Guest's picture

nice, Don Francisco.

Guest
Ozric's picture

Jajaja, true.

Ozric
Activity Score 4043
Copywriter
Guest's picture

what is the product?

Guest
Guest's picture

Could someone please explain this campaign? I'm a little lost. And I'm not sure what the product is either.

Guest
Guest's picture

He's a fatty, but his clothes make him look slimmer. Black is slimming.

Guest
Rabubi's picture

Beautifully done.

Rabubi
Activity Score 560
Copywriter
Guest's picture

Its a fabric detergent for black clothing. Black clothing is flattering because it makes you look slimmer, hence this black, as seen in the ad, is so flattering it makes your body REALLY slim, and your head look big.

Guest
Guest's picture

Beautifully executed and clever idea. They could have easily gone down the makes black stay super black route. But this is a nice insight.

Shame you can barely read the product name. I was wondering why they were in black and white, then I strained and strained and saw that it's for Cheer "Dark". But award show judges would never fret about the product name being illegible, so these should do quite well.

Guest
jeslon's picture
jeslon
Activity Score 7
Art Director
Ed Mintone's picture

woah

Ed Mintone
Activity Score 585
Other
Guest's picture

The photography is fun

Guest
Guest's picture

It's very intelligent, I like it lot! :)

Guest
Guest's picture

this aint no campaign, good as a single though

Guest
missed my turn's picture

These are cool. The art is sick.

missed my turn
Activity Score 426
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