Also From This Campaign 3
Description
Print advertisement created by Leo Burnett, Canada for Cheer Dark, within the category: House, Garden.
Photography Studio: Ishi Studios
Creative Directors: Israel Diaz
Art Directors: Anthony Chelvanathan, Israel Diaz
Copywriter: Steve Persico
Photographer: Ishi
Chief Creative Officer: Judy John
Art Buyer: Heather Morton
well done! I like it alot
nice, Don Francisco.
what is the product?
Could someone please explain this campaign? I'm a little lost. And I'm not sure what the product is either.
Its a fabric detergent for black clothing. Black clothing is flattering because it makes you look slimmer, hence this black, as seen in the ad, is so flattering it makes your body REALLY slim, and your head look big.
Beautifully executed and clever idea. They could have easily gone down the makes black stay super black route. But this is a nice insight.
Shame you can barely read the product name. I was wondering why they were in black and white, then I strained and strained and saw that it's for Cheer "Dark". But award show judges would never fret about the product name being illegible, so these should do quite well.
The photography is fun
It's very intelligent, I like it lot! :)
this aint no campaign, good as a single though
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