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Kateter's picture

a riddle. people won't realize that he's lying under the car.

Kateter
Activity Score 2029
Copywriter
chinaski's picture

how do you know people? don't underestimate the people.

i loved the ad by the way.

chinaski
Activity Score 951
Copywriter
Kateter's picture

don't overestimate the people. do you think they have time to stare at the photo to figure out the perspective?

Kateter
Activity Score 2029
Copywriter
NomadDCLXVI's picture

I got it at once - so I don't think this picture is too hard to read quickly
this ad is realy nice

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

thirty6chambers's picture

i got it as soon as i saw it. it's pretty obvious so maybe it's just you?

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

no - it's just that most people get it within about 1.5 seconds, like i did.

Guest
joanna_monkey's picture

Yawn

joanna_monkey
Activity Score 152
Art Director at Singapore
tima_dematae's picture

Hahahaha

tima_dematae
Activity Score 38
Client Servicing at Dentsu
Guest's picture

Took me less than a second to realize the perspective. GREAT AD!

Guest
jkh's picture

I'm people and i get it.

jkh
jkh's picture

I'm people and i get it.

jkh
Guest's picture

seems like you're even 2 people!

Guest
raverus's picture

i think he is, very obvious.

raverus
Activity Score 1476
Art Director
Rotha K's picture

Great idea! I really saw the man lying under the car!

Rotha K
darrenalawi's picture

I didn't realise he was under it until I read the first comment.

Works really well when you realise, but probably would of been safer trying to make a little more obvious some how.

darrenalawi
Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

kurtberengeiger's picture

Hmmm... That's probably because most mechanics roll in under a car head first and leave their feet sticking out... But logic aside, this is nice. However, I would have liked to seen a hint that it's the floor behind him and not an immaculate wall...

kurtberengeiger
Activity Score 7323
Copywriter
konekt's picture

great!

konekt
Activity Score 60
Copywriter
Guest's picture

Simply superbe.

Guest
Kaifa's picture

Really nice.
----------------

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

seventysixer76's picture

nice

seventysixer76
Activity Score 105
Art Director
jeha's picture

nice

jeha
Activity Score 104
Art Director
miko1aj's picture

genial!

miko1aj
Activity Score 3086
Lui's picture

AWESOME!!!!!! Really cool visual trick!!!!

Lui
blacksmurf's picture

AD of the day

blacksmurf
JAGGY's picture

thats good..

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

ziriguidum's picture

that's really cool!

ziriguidum
Activity Score 78
Art Director
thirty6chambers's picture

awesome awesome awesome

thirty6chambers
Activity Score 1464
Art Director
Nthngmn's picture

yeah it's pretty obvious. have you ever seen a wall like that?

Nthngmn
Activity Score 626
Art Director
bknowlden's picture

I'd love to have it in my book.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

DuH's picture

THere's a door handle and a tire. Duh people.. It's easy. Duh.

DuH
Algareto's picture

I got it really fast. It works. Love it!

Algareto
Activity Score 216
Graphic Designer
Guest Billie Jean's picture

I think it works fine as it is. You DON'T want to replace that background w/ something that looks like a floor, because that would be too obvious. You want the viewer to think it's a wall behind him at first, because you don't want to be too obvious. I think the tire and everything is cropped just like it needs to be.

Guest Billie Jean
sold's picture

to finish any risk of people dont get it maybe some tool on side of the "mechanics" solve the problem, or any thing that can make you realise the wall is actually the floor.
btw: i like it.
congrats.

sold
Activity Score 3379
Copywriter
typek's picture

pretty cool...but take some time to get the meaning...maybe better cropping, show more of the car, or fix the perspective (which is IMHO unreal)

typek
twelve_noon's picture

very well done and its pretty understandable

twelve_noon
Activity Score 617
Creative Director
tavo's picture

the guy looks like a kiddy fiddler

tavo
luisariasy2k's picture

muy bueno, me encanta

luisariasy2k
Activity Score 8
Art Director
tjb1970's picture

terrible.

tjb1970
Activity Score 492
Creative Director
jossierra's picture

I'm also people and get it at first look. Great ad by the way!

jossierra
Activity Score 67
Creative Director
sparkytherockgoddess's picture

The fact that it isn't spoonfed to you is what makes this a good ad.

Gotta admit the guy looks really creepy though.

sparkytherockgoddess
Frane Rectal's picture

love the idea. but this guy looks twisty and disingenuous. i just don't trust him.

Frane Rectal
Nthngmn's picture

I don't like him either. He looks like he'd just as soon fondle you as he would help you with your car.

Nthngmn
Activity Score 626
Art Director
Guest's picture

lovely

Guest
Milan Solanki's picture

absolute 10/10

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
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