The Caldeiras

Campaign
Agency Network: 
Published/Aired: 
March 2008
Cheaters:  The Caldeiras

Description

Print advertisement created by Volcano, South Africa for Cheaters, within the category: Professional Services.

Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Directors / Copywriters: Francois Boshoff, Jade Manning
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Highest Rated

Emanresu's picture

The client is called "Cheaters Private Investigations." I would assume that they would examine this family and see whether or not the light-skinned red head boy is the son of the man depicted as the father in the photo. The girl has a striking resemblance to the parents; the boy, not so much. Therefore, he (or she) would call CPI.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Mezooo's picture

where is the idea? don't get it

Mezooo
Activity Score 174
Gießen/Germany
Emanresu's picture

The client is called "Cheaters Private Investigations." I would assume that they would examine this family and see whether or not the light-skinned red head boy is the son of the man depicted as the father in the photo. The girl has a striking resemblance to the parents; the boy, not so much. Therefore, he (or she) would call CPI.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
kurtberengeiger's picture

Thanks for the explanation. Now this series of adverts makes some sort of sense.
But it would seem that the cultural context is limited to those societies that unfortunately still pay attention to questions of race and/or look down upon adoption.

kurtberengeiger
Activity Score 7357
Copywriter
SandMan69's picture

This is appalling. They're just looking for money, and if that means ruining a family then so be it.

In the words of Rambo: First Blood part 3;

"Fuck 'em".

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

AMOXITO's picture

I have two comments:

1- From the perspective of this ad. Only women are prone to cheat.

2- I would like to hear what other mulattoes have to say about this.

AMOXITO
Activity Score 12
Graphic Designer
askon's picture

I know enough ginger kids with non ginger parents to give this ad gingervitis

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

BFB's picture

Not that I think this ad is good in ANY way, mind you, but what they are saying is "If you are at all suspicious call us". Kind of a "Stop being suspicious and know for sure, whatever the answer may be".
This is still a bad ad.

BFB
Activity Score 936
Copywriter
Dusan Zica's picture

lame.

Dusan Zica
Activity Score 116
Copywriter
hillbilee.com's picture

Ahem, anybody ever hear about the "redheaded stepchild"? come on guys.

hillbilee.com
Activity Score 105
Sr. Art Director / Keller Cresent advertising |

hillbilee.com

Graves™'s picture

Why cant he just be adopted.

Graves™
Activity Score 87
DRAFTFCB
Absolut M's picture

Malisimo...

Absolut M
Activity Score 1069
Marketing Manager
Neil Levy's picture

is this just like a big joke or something? because i don't get it at all. not even a little. if it's a real client, that's a problem. if it's for an award show it's probably also a problem. by the logic of this, my real life brother and sister who have red hair are not from my family even though none of the rest of us have red hair? that's not very smart. but then again...if it's true, how did dad have the time to have a secret life? jesus, now i'm confused.

Neil Levy
Activity Score 314
Copywriter |

neil levy

crisis's picture

Are your "real life" brother and sister also a different race than you? If so, your dad should have called Cheaters.

crisis
Activity Score 187
Writer
Geimima's picture

Where's the Angelina and Brad?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

gwenbloch's picture

So weak... and they are all watching in different directions... maybe the women is looking at her secret lover ?!!

gwenbloch
Activity Score 32
Proxima
purplerodent's picture

Mindhunter: KILL THE CD AND THE CREATIVE DEPARTMENT. THEN CHOP OFF THEIR BODIES TO BE SENT TO DIFFERENT PARTS OF THE WORLD AND ERASE THEIR HISTROY. HORRIBLEEEEEEEEEE........

purplerodent
Activity Score 123
Art Director |

Mindhunter

Kidd123's picture

Whoah, got some anger management issues here?
I thought this site provided comments for constructive criticism?
I think the idea is cool but could've been executed better though.

Kidd123
Activity Score 8
Art Director
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