Chávez

Published/Aired: 
December 2006
 Chávez
 Chávez

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Description

Illustrator, Photographer or other additional credits: Stock, Héctor Colín

Caption

Such a complex world needs a good explanation

Advertising Agency: Olabuenaga Chemistri, Mexico
Executive Creative Director: Ana Olabuenaga, Jorge Cuchí
Creative Director: Pablo Ferrari
Art director: Héctor Colin, Iliana Solís, Gert Kiebooms
Copywriter: Miguel Rocha, Pablo Ferrari
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PeteHH's picture

I like it. Smart and funny. Only some of the shadows look a bit wrong.

PeteHH
Activity Score 202
Copywriter
purplesimon's picture

The first two are the best!

I think the copy line's translation doesn't do it justice. I think it might be better as 'such a complex world needs a simple explanation' but even so it gets across the idea well as it is.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
popdistortion's picture

Really good ideas. Nothing spectacular. What's up with the red background on this one? Rips it out of the entire campaign.

popdistortion
Activity Score 1588
the.adnerd's picture

at first i didn't like it, the bart, bush example. though, umm, another one of those.

but this is a great example of how different ways to how examples in the campagn woks well. it's like each ad is new and you look for the next one... really liked the gorilla, razor one, then the sweater for hugo chaves... great.

LOVE it. congrats.

the.adnerd
Activity Score 156
thecharles's picture

The Boston Globe did this exact campaign last year.

thecharles
Activity Score 104
Graphic Designer
adabortion's picture

Here we go again, using famous guys to do an ad so people would say oooh....aaah!

adabortion
Activity Score 613
Creative Director
act's picture

but if they were to use unknowns, you wouldnt get it.

act
Activity Score 529
Art Director
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