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Ice-cream

Campaign
Agency Network: 
Published/Aired: 
May 2010
Charal:  Ice-cream
Charal Print Ad -  Ice-cream

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, France for Charal, within the category: Food.

Caption

The frozen food department is a new hunting-ground for carnivorous.

Advertising Agency: Leo Burnett, France
Creative Director: Guillaume-Ulrich Chifflot
Art Directors: Eric Esculier, Stéphane Santana
Copywriters: Eric Esculier, Stephane Santana
Illustrator: Thomas Mangold
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Dzsoi's picture

This is a bit disgusting. Cheetah is okay with me.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Dude....that's gross!!!!

Guest
Guest's picture

Are we back to the 80s? You'd expect more from Leo Burnett, Paris.

Guest
jbuckingham's picture

Yuk!

jbuckingham
Activity Score 913
irot's picture

I do like it, it's a campaign for people that really loves meat.

The thing that bothers me is that I'm pretty sure I've seen something like this before...

irot
Activity Score 60
Creative Director at One to One Agency |

Wisdom is fast...but I'm faster.

pez's picture

Are you kidding guys?

pez
Activity Score 1804
Creative Director
Guest's picture

I know it doesn't mean it but when I look at this I think 'minging, I am not licking frozen cow, not in a month on Sunday'

Guest
Minerva Pinto's picture

Yuck. Seriously?

Minerva Pinto
Activity Score 1394
Bryn Mawr College
SandMan69's picture

A weak idea and a silly visual, leave you with an ad that doesn't make sense.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

AssassinX's picture

Oh it's a bit over.

"Don't like it!" (Says Andy, from tv drama "Little Britain")

AssassinX
Activity Score 1327
Guest's picture

Picolé de carne! :)

Guest
Guest's picture

imagine it after bbq'd and its yummy all of a sudden!

Guest
Guest's picture

Yes, it's a bit repulsive, not a good way to attract a consumer!

Guest
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