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Cheetah

Campaign
Agency Network: 
Published/Aired: 
May 2010
Like
12
Views
1456
Charal:  Cheetah
Charal Print Ad -  Cheetah

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, France for Charal, within the category: Food.

Caption

The frozen food department is a new hunting-ground for carnivorous.

Advertising Agency: Leo Burnett, France
Creative Director: Guillaume-Ulrich Chifflot
Art Directors: Eric Esculier, Stéphane Santana
Copywriters: Eric Esculier, Stephane Santana
Illustrator: Thomas Mangold
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anujghimire's picture

thats just stupid

anujghimire
Activity Score 15
Graphic Designer |

http://www.anujghimire.com/

fala fulani's picture

Yeah, but stupid in a funny way.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Guest's picture

Cheetah is a bit of a recurrent character for this french brand, uh ? I recall a film with a guy outrunning a cheetah to steal its prey. Thus well done and fun for some meat seller IMO.

Guest
Guest's picture

See/say. And it should say "carnivores," not "carnivorous."

Guest
Guest's picture

Yes! It make no sense as "carnivorous"... :(

Guest
ivan's picture

Agency fixed it. Tx!

ivan
Activity Score 12
Creative Director at Ads of the World
Pombooie's picture

Is this a scam? If it isn't then the Creative Director and the Copywriter should be fired! It should read "carnivores," not "carnivorous." Unless the line was meant to read, "... a new hunting ground for the carnivorous!" Either way, the mistake is unacceptable!

Pombooie
Activity Score 407
pez's picture

Leo Burnett? France?? My god, send some people there to get things back where they must be... come on!!... this is 70's

pez
Activity Score 1804
Creative Director
bectrocreativo's picture

Muy bien

bectrocreativo
Activity Score 8
Creative Director at Director Creativo |

Agencia de Publicidad

pajaro's picture

Love it, its so funny!

pajaro
Activity Score 69
Illustrator
Guest's picture

Nice Concept, Bad Copy. Really Bad Copy

Guest
Guest's picture

Definitely a nod back to one of Charal's tv adverts... the cheetah is certainly one of Earth's most formidable hunting carnivores... hmmm, maybe they can cover the advert campaign one step further by featuring some more famous hunters... a family of lions? Wolf pack? The possibilities are endless and it might even diversify. Up to you.

And the ides of getting a cheetah in a parka - absolutely humorous if at all silly. The cheetah certainly is much at home in the hot African savannah, but how he's built for these conditions... just no use in the fridge/freezer section at a supermarket, if you can greatly imagine.

~RabidLeroy

Guest
AssassinX's picture

This one is the best of the whole series.

AssassinX
Activity Score 1327
Guest's picture

Oh come on! It is fun. Not brilliant, but fun and light-hearted. Haven't seen any good ad for meat here since... well I haven't!
Ps : what's that with the writing ? It reads Carnivores... ??

Guest
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