Description
Print advertisement created by Leo Burnett, Costa Rica for ChapStick, within the category: Health.
Be remembered by your kisses.
Creative Director: Marvin Leiva
Art Director: Freddy Mendez
love the art direction, but I don't know what the product is
do something good for your lips...every day! chapStick makes it easy to enjoy that healthy lip feeling wherever you go
one should not take life so seriously - as one will not come out of it alive.
It's a LipStick for men... It's very popular en Latin America...
love the concept and direction.
This one is the clearest of the series :)
i Iive in latin america, and is not a popular product, i never seen before.
Seen a lot of colombian and ecuatorian women use it... I wouldn't say it's for men.
I thought people in here were kidding about not knowing the product, but I guess not. Chapstick is a lip balm, popular in cold places, that keeps your lips from drying and cracking.
The ad is still atrocious though. Designers need to stop applying drop shadows to hand-drawn and collage layouts. If you want shadows, print and cut out your pieces, glue them together and then shoot the whole thing. That will give you realistic shadows.
the art direction and illustration are so good!!!
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