Brand

Campaign
Agency Network: 
Published/Aired: 
April 2009
ChapStick:  Brand

Description

Print advertisement created by Leo Burnett, Costa Rica for ChapStick, within the category: Health.

Caption

Be remembered by your kisses.

Advertising Agency: Leo Burnett Costa Rica
Creative Director: Marvin Leiva
Art Director: Freddy Mendez
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Guest's picture

lovely art direction!

Guest
Guest's picture

sorry, but please explain it for me!

Guest
Guest's picture

Be remembered by your kisses not by my brand name or money.

Guest
Punch's picture

Excelente campaña. No me termina de convencer la dirección de arte, aunque puede ser más un tema de gustos.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

me lo puedes explicar, no entiendo el gucci?

Guest
Guest's picture

great art-direction

Guest
Chopper's picture

Next time we'll see Gucci adv saying: "Keep your Gucci apparel remembered, take it far from chapsticks which dirty."

Chopper
Activity Score 1015
Guest's picture

...and be forgotten by poor art direction.

Guest
Guest's picture

the art direction and illustration are so good!!!

Guest
AL6352's picture

bad, bad art direction. It seems like they don't have the budget to hire a good illustrator so they give the mission to the designer, who clearly made his-her best effort, but not enough.

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
Guest's picture

I think the art direction is sooo cool, but I don't think it shows the idea well enough. I think the big idea behind the ad though is really good, just a different approach in art direction could show the idea better.

Guest
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