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Stars and stripes

Agency Network: 
Published/Aired: 
November 2008
Channel O:  Stars and stripes
Channel O Print Ad -  Stars and stripes

Description

Print advertisement created by Ogilvy, South Africa for Channel O, within the category: Media.

Caption

It's a new day.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Thule Ngcese, Carl Willoughby
Copywriter: Mbulelo Nhlapo
Account Director: Kay Motuba-Warie
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sneakyhands's picture

original: fail
african: fail

sneakyhands
Activity Score 1857
Copywriter
Crisp One's picture

this is awesome,fresh, and execution is a 10. portfolio piece for sure.

Crisp One
Activity Score 2005
Other at New York
kurtberengeiger's picture

I guess I'm missing something, because this just does nothing for me... :/

kurtberengeiger
Activity Score 7330
Copywriter
Crisp One's picture

sarcasm

Crisp One
Activity Score 2005
Other at New York
Guest's picture

This is dangerous work for SA before the worlcup. Ogilvy SA did some ads "proudly black", "back to black" etc....i think this is the most racist way to see proudly South Africans and it is wrong. Can you imagen arriving in USA or EU and see a bilboard "proudly white" ???? In China "proudly red"??? NO you can not!!!!....so let's revue our real values,all (black, red, white or brown..) SA are proudly Africans.
Concerning this campaign US black flag "Obama", it depends what angle you looking at to a used bottle of wine, for some people is half empty and others half full....50/50 white & black.(you chose you fk angle...but it will not change the reality of things)....see you bud.

Guest
Guest commenter's picture

need a layout with the white house:)

Guest commenter
Guest commenter's picture

awesome!!!

Guest commenter
Guest commenter's picture

crap, absolute crap and insulting.

Guest commenter
antigo's picture

What's is your point, Mr. Creative?

antigo
Activity Score 30
Copywriter at 55 Brasil Comunicação
Guest commenter's picture

no.

Guest commenter
Guest commenter's picture

Funny a South African came up with that.

Racist pigs.

Guest commenter
Guest's picture

2 creatives are black dudes. funny that.

Guest
Guest commenter's picture

Funny a South African came up with that.

Racist.

Guest commenter
SeanMartin's picture

I must be missing something, because I dont get the connection here at all.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Armand Y&R's picture

I think what the ad is trying to say is that America doesn't see color anymore when electing for a president, hence the desaturated flag. I don't think this ad is racist at all. Some of you people should really think before you say anything.

Armand Y&R
Crisp One's picture

wow! flippin sweet credentials on your name there guy..........i should change my name to "Edward Bernays @ Who gives a shit where I work"

but yea, black white, no color to flag...still first/second stage idea, nice logo though!

Crisp One
Activity Score 2005
Other at New York
Armand Adnan's picture

*sigh* This world is so full of hate innit? A guy can't even put his place of work and he gets denounced. Did I ever do anything to you Mr Edward Bernays to receive such hateful remarks from you? I mean seriously, does me putting my place of work really deserve a telling off? It's people like you that guns and armies are still around. Think about it Mr Edward Bernays.

Oh and feel free to reply this with more smart remarks. I'm sure you have plenty.

Armand Adnan
Activity Score 6
Young and Rubicam
Guest commenter's picture

i didn't get it in the beginning. I was guessing that does it mean now america is in all black? But having seen the last comment, i guess that's the message the ad is trying to get across. However, i still don't get the meaning of no color now in america. Coz there are still black and white in the flag. It turns on to be america still split in black and white. If no color is what they are trying to say, i think a simple line drawing without any black or white space would be better.

Guest commenter
Armand Adnan's picture

Black and white (in design/art world) isn't really a color. But yeah I can see how the whole b/w thing can be easily mistaken.

Armand Adnan
Activity Score 6
Young and Rubicam
izmild's picture

No point. Doesn't work! It will be "a new "grey" day..."

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

exithigh's picture

not there yet.

exithigh
Activity Score 86
Art Director at Media Art Environment
Guest commenter's picture

to the guest commenter who says south africans are racist: i hope you die soon...ps we arn't racist anymore just sick of intolerence

Guest commenter
Guest commenter's picture

to the one calling south africans racist...please grow up with your childish intolerence....we have been a democracy for 14 years... get with the program

Guest commenter
Guest commenter's picture

i agree, good insight in the ad if you look at the brands identity

Guest commenter
naima's picture

Now I get it, it's kinda cool.

naima
Activity Score 67
Student
Guest commenter's picture

traaash...

Guest commenter
PhobiArt's picture

It could mean:
"Time to think black and white."
"Red skins are defeated, time to show the black skins."
or maybe
"Guys, we have a black president! It!s such a great news, that the color itself will do just any concept!"

PhobiArt
Activity Score 87
Copywriter
Didas's picture

I think they show the wrong idea.. if they want to say that they don't look at colors now in america.. this can pass the wrong idea, the idea that now they divided everything into black or white.. either on or the other..

just bad, i think..

Didas
PhobiArt's picture

Yeah... and it ends up racist, even unwantedly... it's a paradox, but making the color not count, they made the difference much bigger. If they did the opposite, the message could be clear and based on the obvious. Just imagine the flag BLACK & RED, instead of black & white... first black presdent of the US makes a brand new day.

PhobiArt
Activity Score 87
Copywriter
Guest commenter's picture

This ad is boring, uninspiring, laregly messageless and just plain crap.
And for those who say it's racist. It's not, it's just dull.
2/10

Guest commenter
Guest commenter's picture

This ad sucks

Guest commenter
someone's picture

This ad is extreme boring, no meaning at all...

someone
tolt's picture

nothing like letting a bunch of creatives get together if you want a good oul bitch lol

tolt
Guest commenter's picture

wow, this is probably one of the worst adverts I've ever seen. honestly terrible.

Guest commenter
Guest commenter's picture

stupid

Guest commenter
Guest commenter's picture

either i don't get it or it's really crap. i'm pretty sure it's crap though.

Guest commenter
the one's picture

Has America moved into the world of black and white (60s) after Obama got elected? Is it a progress in the reverse direction?

the one
Activity Score 31
Art Director
Guest commenter's picture

so lame.

Guest commenter
Guest commenter's picture

this is so pathetic.

Guest commenter
Guest's picture

f$%$cking stupid.

Guest
Guest's picture

How ironic that the most opinionated people in advertising have the worst spelling, vocab, grammar and overall language use. You don't have to be a writer to spell but don't shoot yourself in the foot with attempts at insightful insults when your efforts on a comment are not even spelled correctly and you're too lazy to re-read it once.

Guest
Guest's picture

I understand what they’re trying to say but it’s just not coming through. Sorry for being negative, but this is really, really not up to scratch for Ogilvy.

Guest
Guest's picture

I dont think its bad

Guest
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