Agency Network: 
April 2012
Champion Sprayon Fresh Carpet:  Sewage


Print advertisement created by Grey, United Arab Emirates for Champion Sprayon Fresh Carpet, within the category: House, Garden.

Advertising Agency: Grey, Dubai, UAE
Executive Creative Director: Alisdair Miller
Copywriter: Mohanad Shuraideh
Associate CD / Art Director: Mohanad Shuraideh
Photographer: Graham Tooby
Illustrator: Loupe Imaging
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kalpesh78's picture

Its a basic thought. I like the execution though.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

everartz's picture

i do like the idea and the execution, but im asking is it true that some beautiful house have such a bad smell? in other words shouldnt they have shot a simpler dirtier house than this one?

Activity Score 7613
Art Director |

| everartz |

Rule's picture

agreed, if you have such a house...and your carpet stinks this bad. don't buy this product, fire the maid...

Activity Score 8
Intern @ markee , Ghent, Belgium.
killazol1's picture

good idea. not good art direction

Activity Score 354
Priyanka Agarwal's picture

excellent idea and execution

Priyanka Agarwal
Activity Score 4
Art Director at Freelancer Art Director and Graphic Designer
Wordfruit's picture

I don't see a benefit communicated that is specific to this product, as opposed to any carpet cleaner.

And people above mentioned someone wouldn't have a super-clean house with a carpet like this.

You could address this by giving the information that carpets collect dirt a lot more than non-carpet floors.

I also think it might be more effective if you show the process. Not just the dirty, but the clean also.

Some of this stuff is maybe practical stuff which I'd see as working towards selling the product more than working towards impressing ad people.

But one doesn't have to rule out the other, depending on the solutions you come up with.

Activity Score 1023
donetodeath's picture

sheep one is better, but both have poor perspective and misleading visuals, should of added some short tag line to guide the viewers

Activity Score 72
bates asia hongkong
wave's picture

love it!!!

Activity Score 476
Super Trouper's picture


Super Trouper
Activity Score 22
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