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For better looking dogs, 2

Campaign
Agency Network: 
Published/Aired: 
April 2013
Champion Pet Food:  For better looking dogs, 2

Description

Print advertisement created by Porta, Chile for Champion Pet Food, within the category: House, Garden.

Caption

For better looking dogs

Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Felipe Valdivia, José Miguel Pizarro
Art Director: Eugenio Spencer
Copywriter: Matías Roa
Photographers: Claudio Robles, Eugenio Spencer
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Highest Rated

certaintly's picture

hehe, made me laugh.

makes dogs vain. cute,
not super special though

certaintly
Activity Score 3988
certaintly's picture

hehe, made me laugh.

makes dogs vain. cute,
not super special though

certaintly
Activity Score 3988
kleenex's picture

not special, but good.

kleenex
Activity Score 58721
Web Designer/Developer
pierrelastname's picture

can't get it.

pierrelastname
Activity Score 2869
Copywriter
certaintly's picture

food that makes your dog look and feel good (healthy food)

so much so that he takes self-portraits like the myspace pictures vain teens take of themselves.

certaintly
Activity Score 3988
vikoisonfire's picture
vikoisonfire
Activity Score 20
Copywriter
certaintly's picture

i like this one better cus it's more creative. dogfood that makes your dog look and feel good is less obvious than a beauty salon that does the same.

although i recognize the visual recourse has been done

certaintly
Activity Score 3988
Lisa Rothstein's picture

Took me a second to get it...might have been better with a box around the dog's head (like some cameras and smart phones show, that zero in on the faces in the photo) to make it a faster read that it was a photo. But still cute and a fun idea. Love his "smile"

Lisa Rothstein
Activity Score 6
Copywriter at Southern California |

Award-Winning Madison Avenue Copywriter for Any Size Business
Creator of the original "Wait'll We Get Our Hanes on You" campaign
Portfolio on Behance

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