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Chair

Published/Aired: 
January 2008
 Chair
 Chair

Description

Caption

Snakeskin feel. Golden touch.

Advertising Agency: Ogilvy Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow
Art Directors: Nils Andersson
Copywriters: Andrew Lok, Perry Zheng, Bo Deng, Matthew Curry, Rain Yu, Ning Chen, Lucia Li
Client Servicing: Keith Capella, Patsy Lo, Brian Lin, Alex Zumwinkel
Planners: Edward Bell, Nils Andersson
Media agency: MindShare
Photographer / Retouching: Platon
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minx0r's picture

Something tells me that as much as this ad is cool, its still printed in China, where 1.3 billion people don't look like any of the three models in the ads.

maybe its just me, but I would have put a 'Chinese' celebrity rather than a 'western' model. But thats just me.

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minx0r
Activity Score 62
Egypt |

Drink my tears from a spoon and feel the river of emotion.

www.minxor.blogspot.com

hartspueler's picture

as far as i know, the chinese consider the western look as the ideal. for this reason, especially high-class brands, don't advertise with chinese faces.

hartspueler
Activity Score 296
Copywriter
Wordnerd's picture

yeah, strange people. and sad. must be horror growing into puberty there

Wordnerd
Activity Score 6692
Copywriter
minx0r's picture

hmmm interesting.

We do have that kind of mentality in the ME but recently it has been played down in favor for the local celebs. I always thought China was different, time to do some reading :D

Cheers hartspueler m8 :)

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minx0r
Activity Score 62
Egypt |

Drink my tears from a spoon and feel the river of emotion.

www.minxor.blogspot.com

gmint7's picture

:::J:::

oh really?
i thought the china ppl are high class..
so in US it's the other way..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

54NN's picture

54NN
great!!!!!

54NN
Activity Score 115

54NN

54NN's picture

54NN
great!!!!!

54NN
Activity Score 115

54NN

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