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Guitar

Campaign
Agency Network: 
Published/Aired: 
December 2012
Chad Valley:  Guitar

Description

Print advertisement created by CHI & Partners, United Kingdom for Chad Valley, within the category: Gaming.

Caption

Run their batteries down this weekend.

Advertising Agency: Chi & Partners, London, UK
Executive Creative Director: Jonathan Burley
Creative Director: Micky Tudor
Copywriters / Art Directors: Wayne Robinson, Matt Collier
Photographer: Tag
Typographer: Suzy Hydon
Art Buyer: Emma Modler
Account Supervisor: Suzi Broadaway
Planner: Sarah Clark
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Klara K.'s picture

Seeing toy requiring batteries as the focus point in the photo and reading "run their batteries down" in the copy, I didn't connect children and the batteries at first. The other visuals are very good.

Klara K.
Activity Score 3343
Charles University in Prague
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