Women's owl

Campaign
Agency Network: 
Published/Aired: 
November 2010
Chaco:  Women's owl

Description

Print advertisement created by Cultivator, United States for Chaco, within the category: Fashion.

Caption

Fit for Adventure.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Chris Beatty
Creative Director / Copywriter: Tim Abare
Art Director: Jeremy Pruitt
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Highest Rated

CommandZ's picture

So according to Mr. Mancer and Mr. Pencil if your selling shoes you need the shoes on the feet? Sounds a bit too much like the dreaded default emulation doesn't it gentlemen? By that I mean, if your selling a smart phone for instance do you need to show imagery of people using the smart phone? Or if your selling a PS3 do you need to show pictures of gamers with controllers in their hands? That sounds pretty hackneyed if you ask me. We're here to celebrate original thinking and creativity (most of the time anyway, right?) so why try to shoe horn (sorry) your illogical rationale on something that is a new fresh way at this category? They should be lauded for doing a refreshingly new take on something that could of been very predictable (shoes on the feet) and that will no doubt stand out amongst the other more-of-the-same noise out there.

CommandZ
Activity Score 2515
Creative Director
morse's picture

Nice art direction for sure. Good job.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture

Correct me if I'm blind: are you selling shoes by showing a barefoot woman?

CuriousPencil
Activity Score 4199
Copywriter
jackmancer2017's picture

Yeah lovely art direction for sure but it would be better if they where promoting bare feet.

jackmancer2017
CommandZ's picture

So according to Mr. Mancer and Mr. Pencil if your selling shoes you need the shoes on the feet? Sounds a bit too much like the dreaded default emulation doesn't it gentlemen? By that I mean, if your selling a smart phone for instance do you need to show imagery of people using the smart phone? Or if your selling a PS3 do you need to show pictures of gamers with controllers in their hands? That sounds pretty hackneyed if you ask me. We're here to celebrate original thinking and creativity (most of the time anyway, right?) so why try to shoe horn (sorry) your illogical rationale on something that is a new fresh way at this category? They should be lauded for doing a refreshingly new take on something that could of been very predictable (shoes on the feet) and that will no doubt stand out amongst the other more-of-the-same noise out there.

CommandZ
Activity Score 2515
Creative Director
CuriousPencil's picture

If you're selling shoes, you're not selling a phone or PS3, not a relevant comparitor. Something that could have been really good ended up as an advert for foot freshener. Or nail lotion. Or shoe deodorant. As it stands, I stand by what I said, and I do think that in-situ shots apply probably more for the shoe category than most. Unless better ads than this can show me wrong. There's no *connection* here with shoes, see? A product shot that could be replaced by athletes' foot spray does *not* make the grade.

CuriousPencil
Activity Score 4199
Copywriter
Anonymous Author's picture

Looks good but not outstanding; something is afoot... can't quite nail what it is.
Possibly it's the lack of connection, possibly it's a little soul-less... pretty but not insightful.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture

Fit for adventure?
Fit for going camping, getting stoned, waking up, finding a creek and washing all your friends doodles of your legs.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

himanshu prabhakar's picture

Lovely campaign !! really adventure

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

aesthetically nice

Guest
Guest's picture

good art work

Guest
andyStock's picture

Not sure I get the message, but I LOVE the artwork.

andyStock
Activity Score 666
Guest's picture

I love this campaign : it's simple, direct, not pretentious.

Love it.

Guest
Guest's picture

Who did the illustration, the art director or a freelancer? It looks gorgeous

Guest
TiltedChairCreative's picture

I give it a five for some sick art. And I love a lot of Cultivator's other work, so yeah, five.

TiltedChairCreative
Activity Score 513
Charo's picture

I´ve seen better

Charo
Activity Score 34
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