Agency Network: 
June 2011
Cetaphil:  Face
Cetaphil Print Ad -  Face


Objective: Cetaphil is a premium skin care line for different age groups. The thrust was to communicate the product benefit of smooth clear and soft skin.

Creative Execution: Instead of paper, the ad was printed on satin cloth to impress satin-like skin. This was the first ever ln local publications.

Result: Sales growth vs. 2009 increased by 22% in Modern Trade. This measures units sold to consumers who bought the product out of their own will, and not because they got a prescription from a dermatologist. They were also able to achieve sales based on their targets, and even went over by 10% (total sales achieved vs. targets is 110%). They sold 1.3M units of products in 2010.

Print advertisement created by Grey, Philippines for Cetaphil, within the category: Health.

Advertising Agency: Grey, Manila, Philippines
Executive Creative Director: Ompong Remigio
Art Director: Bunny Vivero
Copywriter: Ompong Remigio
Account Managers: Henry Chua, Henson Wongaiham
Producer: Emil Cruz
FA Artist: Jackie Lozano
Production House: Camp Apple
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Highest Rated

purshotham's picture

Good production...

Activity Score 457
CuriousPencil's picture

Lovely idea. I'm assuming nobody complained about wrinkles...

Activity Score 4199
ace85le's picture

quite original.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

purshotham's picture

Good production...

Activity Score 457
The Red Ink's picture

Good production and yet expensive. :)

The Red Ink
Activity Score 21
Art Director
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