Merry Woof

Agency Network: 
December 2010
Cesar:  Merry Woof
Cesar Print Ad -  Merry Woof


Print advertisement created by DDB, Finland for Cesar, within the category: House, Garden.


Merry Woof and a Happy Woof Woof.

Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Risto Sihvo, Netta Stenius
Art Director: Risto Sihvo
Copywriter: Netta Stenius
Photographer: Reetta Pasanen
Additional credits: Tommi Turkulainen, Pekka Tola, Maija Kari
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shortafella's picture

Why is this on adsoftheworld?

Activity Score 1057
Copywriter at GRAFFITI BBDO |

kleenex's picture

it is for a dog food brand, but I do not think the ad is special at all.

Activity Score 57557
Web Designer/Developer
mdb1974's picture

Dogs won't relate to this at all.

Activity Score 407
Art Director
Marlus Lau's picture


Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Billoughsby's picture

Owners of small dogs -- Cesar's target -- will get behind this.

While the copy could have had more attitude, for sure, from what I've seen the brand is very gentle and not a place for jokes about peeing on your favorite jacket or humping the couch. Aside from that, the photography looks great.

Activity Score 5140
Art Director |

That's it.

manumartin5's picture

made me think about dog and cat relation.

Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
daltonicdesign's picture

que mala tu cagada

Activity Score 52
Art Director at creative design
Anonymous Author's picture

And that chair is actual size which gives you some indication of how big that colossus is.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

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