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Lifeguard

Campaign
Agency Network: 
Published/Aired: 
February 2011
Cerveza del Cura:  Lifeguard

Description

Print advertisement created by Inbrax, Chile for Cerveza del Cura, within the category: Alcoholic Drinks.

Caption

Beer prayer to St. Lifeguard.
Blessed are you among all women. Rather holy and not. Always willing to sacrifice for the ugliest. Blessed be your ability to pick up the fall that has taken too many beers "Cerveza del Cura". Thy will be done when others have lost all shame.In your hands are the keys to every car and other things.
Cerveza del Cura
Confessed to find us.

Advertising Agency: Inbrax, Chile
Executive Creative Director: Pancho González
Creative Director: Gonzalo Bravo, Pancho González
Copywriter: Pancho González
Art Director / Illustrator: Gonzalo Bravo
Account Director: Carolina Pinheiro
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AdBuzzer's picture

Cool idea, but I'm not quite sure who they target - the rather not holy women or the men who had taken too many beers??

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

luispiter's picture

wtf

luispiter
Activity Score 2756
comunication
kleenex's picture

HUH!?!?!?!

kleenex
Activity Score 58797
Web Designer/Developer
TommyO's picture

I don't get it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Lazarus's picture

Yikes.

Lazarus
Activity Score 1537
Creative Director
KDadá's picture

It would make sense in LatinAmerica

KDadá
Activity Score 106
Glut's picture

bad art, bad idea. And no, this wouldn´t make sense in LatinAmerica either.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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