Whale, 2

Agency Network: 
May 2011
Cero Caza De Ballenas:  Whale, 2


Print advertisement created by Los Quiltros, Chile for Cero Caza De Ballenas, within the category: Public Interest, NGO.


Scientists in Iceland want to prove their theory: whether the world will let them exterminate whales.
TEXT Commercial whale hunting has been prohibited since 1986. In August 2003, after a 14-year period of inactivity, Iceland announced that it was resuming whale hunting for "scientific purposes". From that date onwards, whale meat from these investigations has been commercialized for human consumption in Asian countries.
Without you, whales are alone.

Advertising Agency: Los Quiltros, Santiago, Chile
Executive Creative Director: Rodrigo Gómez
Creative Directors: Rodrigo Elissalde, Rodrigo Duarte
Art Director / Illustrator: Rodrigo Elissalde
Copywriter: Rodrigo Duarte
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bhuvneshwar.chd's picture

don"t understand the language.
but the visual is great.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

arke1's picture

Interesting visual, the rest doesn't do terribly much for me though.

Activity Score 235
Art Director |


Ron Burgundy's picture

agreed visual is very grabbing

Ron Burgundy
Activity Score 1626
Art Director at Southern California
NaciBabuska's picture

Nice idea but both visuals remind me this one: http://adsoftheworld.com/media/print/lucy_cgi_whale

But Lucy's is much much better to me.

Activity Score 43
Graphic Designer
Manoma's picture

Thank's for the copy,
very clear very strong ;-)

The visual could be a little more evident...

Activity Score 1108
marchball1's picture

I`m lovin. It's A very strong idea, excellent execution. Congratulations.

Activity Score 10
bakamono's picture

I dont agree with the visual. If it was more life like in the ocean instead of white background.

Activity Score 998

because therefore it is

Glut's picture

excellent art!

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Church Money's picture

I have disagree with a lot of people and say that the grey/plain background is what makes this visual work. We've all seen whales crashing out of the water, but this feels fresh and makes me focus on the important elements. Overall a very strong ad, my only complaint being that the production could be a little better. A lot of stock splatter brushes and some lo-res detailing detract from an otherwise terrific ad.

Church Money
Activity Score 76
Art Director
WALDOW's picture

great execution!!

Activity Score 18
Ed Rapport's picture

Would have been nicer had a splash of the oceans water came up where the Whale surfaces.. But the art direction nonetheless makes me want to take action and get involved in helping the poor aquatic mammals.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
jackblack's picture


Activity Score 2363
Art Director
ace85le's picture

I love this. Very powerful and well presented!

Activity Score 3935
Marketing Manager |



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