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Girl

Campaign
Agency Network: 
Published/Aired: 
April 2009
CERCA:  Girl
CERCA Print Ad -  Girl

Also From This Campaign 2

Description

Print advertisement created by Loducca, Brazil for CERCA, within the category: Public Interest, NGO.

Caption

Words hurt too. Any kind of violence against children is a crime.
Children and Adolescents Reference Center

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Art Directors: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra
Photographer: Mario Daloia
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Guest's picture

HECHO CIENTOS DE VECES!!!!
NADA DIFERENTE!!!

Guest
Guest's picture

Art direction around the eye sucks!

Guest
uncletui's picture

REal Life Is Pain

uncletui
Activity Score 65
photographer
samwanzer28's picture

Good and moving.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

ginu's picture

Nice ............. !!!!!!!!11

ginu
Activity Score 140
Web Designer/Developer at chennai
CurryJ's picture

Is it just me? Or is there a bit of a disconnect between the visual and the headline?

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

it's not clear it are words making a blue eye... i cant read the words or eaven see the letters

Guest
pwucel's picture

Its true, I don't see the message also.. she was physically hit by hand or punched. Not by words.
May be they don't get the direction well.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
Guest's picture

love it. Trihan

Guest
Endlessway1's picture

woow .. i like the idea and art direction.

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
Guest's picture

i like the "fuck you" on the far right below the eye

Guest
cebado's picture

Esto ya lo vi 37 veces creo, MEDIA PILAA POR DIOSSSSSSSSS!!!!!!!!!!!!!!!!!!!!

cebado
Activity Score 256
General Manager at --
Guest's picture

should be dramatic but still leaves some emotional distance after discovering the "trick"...

Guest
CurryJ's picture

Ah, I see it now. Damn! You got to look really closely to spot it. Everything falls into place now.

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

pedrocajueiro's picture

Ótimo, bonito!

pedrocajueiro
Activity Score 30
Copywriter at Tuppi
AXAY555's picture

well d idea of creating something with words on d face has been done so many times by diff brands like Dove..

& watch this ad which is much better than this campaign -
http://adsoftheworld.com/media/print/106_teleonthaal_domestic_violence...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
theoldman_son's picture

Not fresh at all.

theoldman_son
Activity Score 317
Art Director
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