Description
Print advertisement created by Loducca, Brazil for CERCA, within the category: Public Interest, NGO.
Words hurt too. Any kind of violence against children is a crime.
Children and Adolescents Reference Center
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Art Directors: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra
Photographer: Mario Daloia
Beautiful, but done.
Not new. Sorry.
old ideas die hard
Words hurt too, okay! but why show that physically. Had seen a similar campaign in Aotw about a month back.
there is definitely a disconnect btw the words & the visual...the copy should have been worked on or is it lost in translation???
i love it. nice . Trihan
the visual is a lot weaker than the copy, i dont find it delivering the msg enough..
| everartz |
I think this is perfect. This is how child abuse adverts should be, not like those God awful, broken porcelain children "you could lose more than just your temper" adverts.
Força GUGA!!
dig it!
Its not a repost? ah... no... its the same idea... again?
Its not only done, its firt thought too... Bad...
Todos somos ignorantes, pero no todos ignoramos lo mismo.
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