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Boy

Campaign
Agency Network: 
Published/Aired: 
April 2009
CERCA:  Boy
CERCA Print Ad -  Boy

Also From This Campaign 2

Description

Print advertisement created by Loducca, Brazil for CERCA, within the category: Public Interest, NGO.

Caption

Words hurt too. Any kind of violence against children is a crime.
Children and Adolescents Reference Center

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Head of art: Cassio Moron
Art Directors: Daniel Poletto, Roberta Moraes
Copywriter: Rodrigo Senra
Photographer: Mario Daloia
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Guest's picture

Beautiful, but done.

Guest
Conceptual-eyes's picture

Strong stuff

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

Not new. Sorry.

Guest
Guest's picture

totally agree.same old same old..

Guest
tridipnandi's picture

idea is old..but execution is good..

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
ginu's picture

Good but bit strong.....

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

old ideas die hard

Guest
Guest's picture

Words hurt too, okay! but why show that physically. Had seen a similar campaign in Aotw about a month back.

Guest
khalsain's picture

there is definitely a disconnect btw the words & the visual...the copy should have been worked on or is it lost in translation???

khalsain
Activity Score 264
ad agency
Guest's picture

i love it. nice . Trihan

Guest
everartz's picture

the visual is a lot weaker than the copy, i dont find it delivering the msg enough..

everartz
Activity Score 7613
Art Director |

| everartz |

NastyJester's picture

I think this is perfect. This is how child abuse adverts should be, not like those God awful, broken porcelain children "you could lose more than just your temper" adverts.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Força GUGA!!

Guest
Guest's picture

dig it!

Guest
pedrocajueiro's picture

excelente!

pedrocajueiro
Activity Score 30
Copywriter at Tuppi
LucasPS's picture

Its not a repost? ah... no... its the same idea... again?

Its not only done, its firt thought too... Bad...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

theoldman_son's picture

Agreed. I'm sure they can do better than this.

theoldman_son
Activity Score 317
Art Director
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