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Stop

Campaign
Agency Network: 
Published/Aired: 
March 2012
Cepia:  Stop

Description

Print advertisement created by Africa, Brazil for Cepia, within the category: Public Interest, NGO.

Caption

Honey, you don't need to STOP by the supermarket.
I already bought mik. :0))
Mixing information, is missing information.
Don't text and drive.
Cepia. Drive Carefully. Live Longer.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Rodrigo Pirim
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Highest Rated

cannes_l's picture

yes
good artdirection

cannes_l
Activity Score 112
jackmancer2017's picture

I get it, yeah. But not quite strong enough I suppose, as I don't really empathize with this sketched situation. It doesn't work like this.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
bobby666's picture

again it failed the appeal test... not working...

bobby666
Activity Score 1462
RMG Connect, India
pierrelastname's picture

fresh and good approach!

pierrelastname
Activity Score 2869
Copywriter
cannes_l's picture

yes
good artdirection

cannes_l
Activity Score 112
federicoq's picture

damn! doesn't work.. font, background and symbols doesn't match the message.

federicoq
Activity Score 43
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